Marketing Data Engineer: AI-Driven Marketing Analytics
Summary
Builds and maintains data pipelines to feed AI-driven marketing analytics, enabling audience segmentation and campaign performance analysis.
Lexmark is seeking a Marketing Data Engineer to support data-driven decision-making across sales and marketing by querying, transforming, and preparing data from enterprise data platforms to enable intelligent audience segmentation, data aggregation and attribution.
You will partner with IT and Data Governance to manage access, build reusable data pipelines, and ensure data quality while leveraging AI tools to drive faster insights for campaigns and performance analysis.