Marketing Data & Insights Analyst

The hours for this position are:

Monday - Friday: 8:30 AM - 5:30 PM

Role

Leverages data and analytics to inform business decisions by pulling, analyzing, and transforming data into actionable insights while streamlining data processes to improve efficiency and reliability. Supports the development of analytical frameworks, data models, measurement approaches, and visualizations that impact strategic decision-making. Develops and implements code-based solutions (e.g., Python, SQL, APIs) to support, enhance, and update marketing systems and core system processes, including system integrations and automation, ensuring alignment, efficiency, and effectiveness.

Essential Functions & Responsibilities

• Exemplifies the core values of CAMPUS while supporting our strategic priorities for members, employees, and community. Maintains the highest standard of professionalism, integrity, and confidentiality
• Leverages complex data to identify trends, uncover strategic opportunities, and drive marketing effectiveness, member growth, and enhanced member experience
• Translates campaign performance and business objectives into actionable insights and recommendations that inform marketing strategy and decision-making
• Assists in developing analytic frameworks, data models, and measurement strategies to support marketing performance and optimization
• Develops and maintains audience segmentation, dashboards, and reporting tools to monitor key performance indicators and campaign outcomes
• Builds and manages data queries (e.g., SQL) to deliver accurate, timely, and reliable insights, while ensuring data integrity and clear requirements documentation
• Develops and implements code-based solutions (e.g., Python, SQL, APIs) to support, enhance, and update marketing systems and core system processes, including system integrations and automation, ensuring alignment, efficiency, and effectiveness.