Marketing Data Scientist
Posted Updated 17
views
Summary
Marketing Data Scientist analyzes marketing performance, builds dashboards, and designs attribution models to optimize campaigns and creator partnerships using SQL, Python, and visualization tools.
- Build marketing measurement dashboards
- Conduct cohort and LTV analysis
- Create per creator attribution instrumentation using unique codes and UTMs
- Design marketing attribution taxonomy windows and logic
- Develop real time influencer and UGC measurement
- Perform channel efficiency and campaign post mortems
- Perform marketing attribution gap debugging
- Run incrementality holdout and AB tests
- Translate insights into marketing recommendations
Perks/Benefits:
- Equity
- Hybrid work
- Visa sponsorship