Marketing Database Manager
Database Management & Data Integrity: - Oversee the integrity, accuracy, and security of the casino marketing database. - Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations. - Campaign file management and vendor transfer coordination. - Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems. - Own marketing calendar execution accuracy Player Segmentation, Modeling & Targeting: - Build and refine player segments based on gaming…