Marketing Department Manager

Join Our Mission at Lambs Farm

At Lambs Farm, we are passionately committed to enriching the lives of adults with developmental disabilities by providing meaningful opportunities, person-centered support, and a vibrant community where people can grow. Our programs, businesses, events, and fundraising efforts connect thousands of people with our mission while creating opportunities for participants to build skills, independence, and meaningful community connections.

Our Marketing team plays an important role in telling that story. From digital campaigns and community partnerships to fundraising communications, advertising, public relations, and events, Marketing helps ensure the Lambs Farm mission reaches the right audiences through clear, engaging, and consistent communications.

Do you have a passion for developing impactful marketing strategies, building strong brands, and leading a creative team toward shared goals? Lambs Farm may be the place for you.

Summary

We are seeking a strategic and collaborative Marketing Department Manager to lead Lambs Farm's marketing and communications efforts and increase awareness of our mission, programs, businesses, fundraising initiatives, and community impact. This role will establish organizational marketing priorities, campaign strategies, brand standards, messaging, and performance goals while providing leadership and direction to the Marketing team. Pasted markdown

Reporting to the Director of Operations, you will oversee the Marketing Assistant, Special Projects Coordinator, and Special Events Coordinator while partnering across the organization to ensure marketing resources are strategically aligned with organizational priorities. You will serve as the primary owner of marketing strategy, external communications, public relations, advertising, and brand governance.

The Role

• Develop and implement Lambs Farm's overall marketing and communications strategy in alignment with our mission, strategic plan, fundraising priorities, and business objectives
• Establish annual and seasonal marketing priorities, campaign objectives, target audiences, messaging strategies, timelines, and performance expectations
• Develop and maintain an integrated marketing calendar encompassing organizational campaigns, fundraising initiatives, events, business promotions, publications, digital communications, and community outreach
• Prioritize incoming marketing requests and assign work based on organizational needs, deadlines, available resources, and team responsibilities
• Provide direction, coaching, performance feedback, and day-to-day leadership to assigned Marketing staff
• Establish clear responsibilities across marketing strategy, digital execution, creative production, and event operations
• Develop department processes, workflows, standards, and project management practices that support timely and effective execution
• Oversee the Marketing budget and recommend allocation of resources across advertising, printing, promotional materials, digital tools, vendors, and other marketing activities Pasted markdown
• Develop integrated campaigns across social media, email, digital, print, advertising, public relations, and community channels
• Establish campaign objectives, key messages, calls to action, target audiences, distribution plans, and measures of success
• Provide content and creative direction to Marketing team members responsible for campaign execution
• Review and approve significant organizational marketing communications for alignment with brand standards, messaging, and strategic objectives
• Partner with Development leadership on fundraising communications, appeals, Giving Tuesday, donor-facing campaigns, and major fundraising initiatives
• Partner with departments across Lambs Farm to promote programs, services, recruitment initiatives, events, and campus businesses Pasted markdown
• Serve as the primary steward of the Lambs Farm brand, organizational voice, and external messaging
• Establish and maintain brand standards and ensure consistent representation of Lambs Farm across communication channels
• Provide direction on significant branding decisions, organizational campaigns, public-facing messaging, and major creative initiatives
• Ensure communications authentically and respectfully represent the dignity, strengths, experiences, and contributions of adults with developmental disabilities
• Coordinate the development and maintenance of brand guidelines and visual standards
• Ensure marketing materials accurately represent organizational programs, businesses, services, and fundraising priorities Pasted markdown
• Establish strategies and performance expectations for social media, email marketing, website content, and digital advertising
• Provide strategic direction to staff responsible for routine digital execution, publishing, monitoring, and reporting
• Review digital marketing performance and use data to guide future strategy and resource allocation
• Develop and maintain relationships with media outlets, community organizations, businesses, sponsors, tourism partners, and other external stakeholders
• Serve as a primary Marketing contact for media inquiries and coordinate organizational responses with executive leadership when appropriate
• Identify opportunities for earned media, community awareness, partnerships, cross-promotion, and increased organizational visibility
• Develop press releases, media pitches, talking points, organizational statements, and other significant external communications as needed Pasted markdown
• Manage relationships with advertising, website, media, and other external marketing agencies and consultants
• Establish advertising priorities, approve campaign direction, monitor deliverables, and evaluate vendor performance
• Coordinate major website projects, technical updates, and agency-supported initiatives outside of routine internal website maintenance
• Establish and monitor performance indicators for campaigns, digital communications, advertising, community engagement, and other marketing initiatives
• Analyze social media, email, website, campaign, event promotion, and advertising performance to identify trends and opportunities for improvement
• Provide marketing performance updates and strategic recommendations to organizational leadership Pasted markdown
• Develop marketing and promotional strategies for organizational and fundraising events in partnership with event owners and other departments
• Establish event audiences, promotional timelines, messaging, marketing channels, and campaign objectives
• Assign digital and creative event-marketing deliverables to appropriate Marketing team members
• Participate in major organizational events as needed, including occasional evenings and weekends Pasted markdown
• Travel locally as needed for community engagement, media opportunities, vendor meetings, networking, and organizational events Pasted markdown

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
• Three to five years of progressively responsible experience in marketing, communications, public relations, or a related field
• Previous experience coordinating the work of staff, vendors, agencies, or cross-functional project teams preferred
• Demonstrated experience developing and executing integrated marketing campaigns
• Strong writing, editing, storytelling, presentation, and organizational communication skills
• Demonstrated knowledge of social media, email marketing, digital advertising, website content strategy, public relations, and content marketing
• Experience using data and performance metrics to evaluate marketing effectiveness and guide decision-making
• Working knowledge of Adobe Creative Suite and Canva sufficient to review and provide direction on creative materials
• Strong project management skills with the ability to establish priorities, manage competing deadlines, and coordinate multiple stakeholders
• Ability to develop productive relationships with media, businesses, donors, sponsors, community partners, and internal teams
• Strong professional judgment and ability to represent Lambs Farm effectively in external communications
• Passion for working with and supporting adults with developmental disabilities
• Proficiency in writing, speaking, and understanding English
• Proficiency with word processing, spreadsheets, email, web-based platforms, digital communication tools, and marketing technology Pasted markdown
• Ability to work effectively in office, campus, community, event, retail, restaurant, and other public-facing environments as needed
• Ability to participate in periodic evening and weekend organizational events
• Ability to occasionally transport marketing or event materials weighing up to 25 pounds

Compensation

The anticipated annual salary for this role is $50,000 per year.

Disclaimer: As part of the pre-employment process, all employees at Lambs Farm are required to successfully complete background and registry checks and medical screenings. These measures are in place to ensure a safe and compliant environment for everyone involved. We appreciate your understanding and cooperation.