Marketing & Design Coordinator
Posted Updated
Summary
Coordinates recurring marketing programs, trade shows, and customer events while producing hands-on print and digital design work (logos, graphics, typography) to maintain Fullerton Tool Company's visual brand identity. Core tools include Adobe Creative Suite; hybrid role based in Saginaw, MI.
Market & Design Coordinator Marketing & Design CoordinatorFull-time/Non-Exempt
Marketing & Design Coordinator
Full-time / Non-Exempt
Job Purpose
The Marketing & Design Coordinator is responsible for day-to-day coordination of recurring marketing programs, events, and routine requests, while also producing hands-on design and content work and helping maintain a cohesive visual brand identity.
The Marketing & Design Coordinator is responsible for day-to-day coordination of recurring marketing programs, events, and routine requests, while also producing hands-on design and content work and helping maintain a cohesive visual brand identity.
Essential Duties and Responsibilities
**Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Key Responsibilities
- Coordinate FAST Academy logistics, including attendee communications, materials, and follow-up
- Coordinate trade shows, golf outings, luncheons, and customer events, including preparing and shipping materials and promotional items
- Manage routine marketing requests from sales, independent manufacturing representatives (IMRs), distributors, partners, and internal teams (Product Development, Customer Service, Engineering, Coating)
- Create print and digital marketing materials, including logos, typography, color palettes, illustrations, graphics, and shareable write-ups, for sales, signage, and training resources
- Help develop and maintain a cohesive visual brand identity that reflects the brand's values, positioning, and target audience
- Ensure consistency and adherence to brand guidelines across all internal and external visual materials
- Conduct regular audits of visual assets to confirm alignment with brand guidelines
- Collaborate with the marketing team and cross-functional stakeholders to incorporate brand and visual requirements into website, social media, print, packaging, video, and advertising efforts
- Research and stay current on industry trends and best practices in visual branding and design
- Gather customer stories and help develop testimonials, case studies, and sales resources
- Help train sales staff on website tools, field routine questions, and support nurturing campaigns under the Marketing Manager's direction
- Coordinate internal branding initiatives, including employee spotlights
- Help shape video concepts and lead interviews, keeping projects aligned with the intended creative vision while the Design Specialist leads production
Culture
- Assist with 5S throughout the plants
- Exemplify Fullerton Tool Company Core Values
- Other relevant tasks as assigned by supervisor
Qualifications/Education/Skills
- Bachelor's degree in graphic design, visual communication, marketing, or a related field
- Experience in marketing coordination, visual design/branding, event logistics, or a related field
- Working knowledge of graphic design software and tools (e.g., Adobe Creative Suite or similar)
- Solid understanding of branding principles, visual communication, typography, color theory, and layout/design aesthetics
- Strong creative and conceptual thinking skills, with the ability to translate ideas into compelling visual designs
- Strong organizational skills and ability to manage multiple concurrent projects, requests, and deadlines, both independently and collaboratively
- Strong attention to detail and commitment to delivering high-quality, brand-consistent work
- Clear, professional written communication skills for customer-facing materials, training resources, and internal communications
Working Conditions - Hybrid
Physical Requirements
Regularly required to sit or stand for extended periods of time. Ability to lift to 20 lbs.
Regularly required to sit or stand for extended periods of time. Ability to lift to 20 lbs.