Marketing & Design Specialist
Summary
Drive Harwin's APAC regional marketing by planning campaigns, designing collateral in Adobe Creative Suite, managing website content via CMS, and supporting exhibitions—all in a hybrid marketing-and-design role.
Overview
We are looking for a creative, commercially minded and hands-on Marketing & Design Specialist to drive Harwin’s regional marketing activities across APAC.
This hybrid role combines marketing planning and execution with graphic design, content creation, exhibition support and website management. We are looking for someone who can work independently to propose marketing ideas and initiatives, while also being hands-on in creating effective marketing and design materials.
Key Responsibilities
Marketing & Campaigns
Plan, propose and execute regional marketing initiatives and campaigns to strengthen brand awareness and support business growth.
Work closely with Sales and Management to understand business priorities and translate them into effective marketing activities.
Plan and support regional exhibitions and trade shows, including pre-event promotion, booth concepts, marketing collateral and post-event activities.
Monitor marketing activities and recommend improvements and new opportunities.
Design & Content
Design brochures, catalogues, product materials, advertisements and other print and digital marketing collateral.
Develop exhibition booth concepts and graphics and coordinate with external booth contractors.
Create visual and written content for websites, newsletters, LinkedIn, WeChat and other marketing channels.
Work with Sales, Product Management and Engineering to translate technical information into clear and engaging customer-facing content.
Adapt and localise global marketing materials for APAC markets where required.
Digital & Website
Maintain and update website content, including product pages, banners, news, events and marketing resources.
Support digital marketing activities, including email campaigns, social media and basic SEO.
Coordinate with external vendors, agencies, printers and creative partners where required.
Requirements
Diploma/Degree in Marketing, Graphic Design, Communications, Digital Media or related discipline.
2–5 years of relevant experience in marketing, marketing communications, design or a hybrid role.
Ability to independently propose, plan and execute marketing initiatives.
Strong hands-on graphic design skills with proficiency in Adobe Photoshop, Illustrator and InDesign, or equivalent tools.
Good portfolio demonstrating both print and digital design capabilities.
Good copywriting, communication and content creation skills.
Familiarity with website CMS and digital/social media marketing.
Creative, proactive and able to manage multiple projects independently.
Advantageous
Experience in B2B, industrial, engineering, electronics, manufacturing or technology-related marketing.
Experience supporting exhibitions and trade shows.
Knowledge of SEO, Google Analytics, photography, videography or basic HTML/CSS.
Experience with electronic components/connectors is an advantage, but not essential.