Marketing Development Specialist
Description
Event and marcom:
1. Campaign Management: Plan, execute, and optimize marketing campaigns including events, webinars, email marketing, social media, and digital lead generation activities.
2. Lead Generation: Work closely with sales teams to generate, qualify, and nurture leads through integrated marketing programs.
3. Event Coordination: Support and manage regional and industry events, trade shows, and partner events from planning to execution.
4. Market Research: Conduct market and competitor research to identify trends, opportunities, and customer insights.
5. Collaboration/Communication: Internal cross-functional teams including sales, product, and external partners to align marketing efforts with business objectives.