MARKETING DIRECTOR

Job Summary

Lead the development and execution of omnichannel marketing strategies that drive business growth. Manage and mentor a diverse marketing team, oversee budget allocation, and optimize campaigns through data-driven performance analysis to strengthen brand presence.

Responsibilities

• Develop and execute comprehensive omnichannel marketing strategies aligned with business goals and target audience needs
• Recruit, mentor, and supervise marketing professionals and managers across content, digital, SEO, PR, and brand functions
• Allocate and manage the marketing budget, including negotiating contracts with media partners, vendors, and external agencies
• Track key performance indicators (KPIs), analyze return on investment (ROI), and refine marketing campaigns based on data-driven insights
• Establish and enforce brand guidelines to ensure consistent messaging across all public touchpoints and sales channels
• Conduct competitor analysis and monitor industry trends and consumer behavior to inform marketing strategies