Marketing Director, B2C
The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals. In partnership with the Talent department, this role will also support and strengthen the region’s thriving talent ecosystem.
This role requires a strategic thinker with strong leadership and organizational skills who can effectively manage team priorities, drive marketing initiatives, and collaborate with internal and external stakeholders to achieve shared goals.
The ideal candidate will have a strong background in B2C/D2C marketing (brand, content, storytelling, graphic design, email, social, SEO, SEM, ppc/display, multi-channel campaign strategy and execution, analytics), exceptional communication abilities, and a proven track record of delivering successful marketing campaigns.
Key Responsibilities:
- Execute Content Strategies: Develop and implement content strategies that align with MAC goals and drive engagement across multiple channels.
- Campaign Management: Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.
- Channel Activations: Manage and oversee channel activations, ensuring effective deployment of marketing messages across various platforms.
- Partnership Activations: Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.
- Performance Reporting: Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.
- Coordinate Internal Stakeholders and Department Support: Collaborate closely with internal teams, including Talent and Communications, to align priorities and ensure seamless execution of marketing initiatives. Provide strategic guidance, creative support and marketing execution to support departmental goals and stakeholder engagement.
- Cross-Functional Marketing Team Coordination: Lead and coordinate marketing initiatives across a team of peers, aligning priorities, fostering collaboration, and ensuring the timely execution and delivery of projects.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 8+ years of experience in marketing, with at least 2 years in a leadership or account director role.
- Proven track record of successfully managing and executing marketing campaigns.
- Strong understanding of digital marketing, content strategy, and channel activation.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
- Matching 401(k)
- 3 weeks’ worth of company paid holidays with additional vacation time and sick leave
- Health + Dental + Vision + Hearing benefits that begin on your first day of employment
- Cellphone, parking, and gym membership reimbursement
- Group Life and AD&D coverage at no cost to you