Marketing Director / BU Head, Ophthalmology

• Develop and execute comprehensive global and regional marketing strategies for the successful launch and sustained growth of the product.
  
• Conduct in-depth market analysis, including competitive landscape, customer segmentation, and unmet needs, to identify key opportunities and challenges.
  
• Craft compelling product positioning, messaging, and branding that resonates with ophthalmologists, optometrists, and other key stakeholders.
  
• Lead the development of all promotional materials, including digital assets, sales aids, educational content, and conference presence.
  
• Collaborate closely with R&D, Clinical Affairs, Sales, and Medical Affairs teams to ensure alignment on product strategy, clinical evidence generation, and commercial execution.
  
• Manage external agencies and vendors to ensure timely and high-quality delivery of marketing initiatives.
  
• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and adapt strategies as needed.
  
• Identify and cultivate strong relationships with key opinion leaders (KOLs) and advocacy groups in the dry eye and ophthalmology space.
  
• Manage brand budget effectively, ensuring optimal allocation of resources.
  

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.
  
• 8+ years of progressive brand management experience with a proven track record of successful product launches in pharmaceuticals, medical devices, or ophthalmology.
  
• Experience in the dry eye market or a strong understanding of ophthalmology is highly desirable.
  
• Demonstrated ability to develop and execute integrated marketing plans for innovative products.
  
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
  
• Excellent communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams.
  
• Proven project management skills and the ability to manage multiple priorities in a fast-paced environment.
  
• Strategic thinker with a hands-on approach and a results-oriented mindset.