Marketing Director

Position Title: Marketing Director Manager’s Position: Chief Executive Officer Result Statement: This position is responsible for producing the following results: I am accountable to generate and nurture leads, and ultimately drive memberships through inbound marketing, social media marketing, and SEM (Search Engine Marketing) strategies and tactics. I work to build a media and print repository for Green The Church that highlights all movements at the intersection of Ecology and the Black Church.

Strategic Work:

1. Generate innovative ideas for developing, executing, and deploying effective lead-generation marketing campaigns that attract new customers, nurture leads, and encourage membership.
2. Provides marketing plans to executive staff that align with and help to achieve GTC’s strategic goal
3. Oversee the overall marketing process
4. Lead a team of marketing and design professionals
5. Develop a brand voice and maintain brand integrity across all platforms
6. Oversee web design
7. Oversee digital content - including digital newsletter production

Tactical Work:

1. Execute the marketing strategy of the company to generate leads
2. Initiate and manage OVO (Opt-in, Value, Offer) pipelines in Kajabi for marketing campaigns
3. Assist in the creation of digital, video, audio, and print content
4. Track engagement across various platforms and make data-driven decisions
5. Devise digital campaigns that engage, inform, and motivate
6. Assign topics, events, and stories to individual writers
7. Lead the planning, creative development, and execution of social media content across multiple platforms (e.g., Facebook, Instagram, YouTube, Twitter, LinkedIn, etc.).
8. Plan, film, and edit videos to be used for a variety of projects to increase brand awareness, improve Marketing efforts and increase sales.
9. Support the development and distribution of a Youtube Video Podcast that the director will lead

Position-Specific Standards:

1. Bachelor’s degree in marketing, communications, or a related discipline
2. 5-plus years of marketing, communications, public relations, or related experience
3. Demonstrated knowledge and proficiency in communications technologies
4. Understanding of copywriting, graphic design, layout, and publishing
5. Experience in web design
6. Experience in optimizing landing pages and user funnels
7. Familiarity with social media platforms and social media marketing
8. Proficiency with Kajabi (business platform)
9. Proficiency with Google Suite (Sheets, Slides, Docs)
10. Familiarity with Canva (or similar graphic design platforms like Adobe Creative Cloud, Photoshop, InDesign, and Premiere Pro)
11. Familiarity with Hootsuite and Monday.com
12. Experience with search engine marketing, Google Analytics, and Google AdWords
13. Impeccable copywriting and copy-editing abilities
14. Strong leadership track record
15. Excellent verbal communication and presentation skills

Company-Wide Standards:

1. All direct emails and telephone calls will be returned within one to two business days.
2. All business contacts will be added to Salesforce within one to two business days of initial contact.
3. The manager will be notified in an exception report of any issues to be resolved or deadlines that the reporting position cannot meet before the due date.
4. Consultants will provide staff assistance as requested; each Consultant may be asked from time to time to cover other areas of accountability and/or departments.
5. All business communications, whether verbal, visual, or written, whether for internal or external use, will be professional in tone and content and in accordance with applicable and existing company policies and standards.
6. Everyone will respect each other’s time, space, and need for concentration. Socializing and interruptions must not impede workflow.
7. Consultants will have weekly or bi-weekly, regularly-scheduled meetings with their manager.
8. Consultants are encouraged to recommend ideas for the improvement of their department and position that are consistent with the company’s strategic objective.

Strategic Objective:

Green The Church empowers its community members to work at the intersection of Environmentalism and Sustainability in the Black Church context. For over ten years, we have worked to develop a repository of congregations in this sector. We will continue to grow that repository and use it to engage the wider community as a nonprofit Educational Institute with an online portal to empower others who would like to work at this intersection as well; in that way, we will become a more efficient catalyst for the movement.