Marketing Director GTR - Starting 1 July 2027

Lindt & Sprüngli Portrait

Lead the Global Travel Retail marketing agenda and act as a strategic business partner to the Head of GTR and the GTR Leadership Team. Define and deliver the long-term growth strategy across brand building, core portfolio, innovation, Revenue Growth Management, shopper experience and retail development.

Translate consumer, shopper, customer and commercial insights into clear portfolio choices, investment priorities and scalable growth platforms. Build the Lindt brand and category while supporting sustainable, profitable growth in close partnership with Sales, Finance, Supply Chain, Retail and International Marketing.

Lead, develop and inspire a high-performing global marketing organization with strong capabilities across Brand Management, Trade Marketing, Shopper Insights, Revenue Growth Management, Media and Public Relations.

Business and Marketing Strategy

- Define and lead the three-to-five-year GTR marketing and growth strategy, aligned with the Lindt Group strategy and overall GTR business ambition.

- Act as a core member of the GTR Leadership Team, influencing strategic direction, growth priorities, profitability, investment allocation and organizational capabilities.

- Lead the Marketing contribution to GPD, budget, strategy deployment and business-performance reviews.

- Translate consumer, shopper, customer, competitive and financial insights into clear Where-to-Play and How-to-Win choices.

- Establish growth priorities across core brands, innovation, markets, airports, customers and retail formats.

- Define relevant Marketing KPIs and ensure disciplined monitoring of brand, portfolio, innovation and commercial performance.

Core Portfolio and Innovation Leadership

- Define the strategic role and growth ambition of GTR core franchises, ensuring focus, distribution, visibility and commercial support.

- Position GTR as a strategic launchpad and test-and-learn channel for relevant Group innovations.

- Define and maintain a multi-year GTR portfolio and innovation roadmap. Lead portfolio reviews using consumer relevance, shopper needs, retailer value, financial performance, operational complexity and strategic fit.

- Develop distinctive Travel Retail propositions, including exclusives, travel-first launches, limited editions, gifting platforms and sense-of-place concepts.

- Partner with International Marketing, R&D, Supply Chain, Sales and Finance to ensure early alignment and effective commercialization.

Revenue Growth Management and Profitable Growth

- Lead the GTR Revenue Growth Management agenda in partnership with Sales and Finance.

- Define strategic recommendations across pricing, promotional architecture, pack-price architecture, portfolio mix and trade investment.

- Use shopper, customer and financial insights to identify opportunities to recover volume, improve penetration and strengthen profitable growth.

- Develop clear pricing and promotional principles and translate them into actionable regional and customer recommendations.

- Promote fact-based decision-making through performance dashboards, business cases and post-implementation reviews.

Shopper Marketing, Trade Marketing and POS Excellence

- Define the global GTR shopper and trade marketing strategy, ensuring premium, recognizable and consistent Lindt execution across travel touchpoints.

- Lead the development and implementation of permanent POS concepts, merchandising principles, activations, pop-ups and retailtainment experiences.

- Establish global Perfect Store standards and provide clear guidance for regional and local execution.

- Oversee Marketing and Trade Marketing investment allocation, focusing resources on the highest-value customers, airports and opportunities.

- Ensure major initiatives are translated into compelling customer sell-in stories, POS toolkits and execution guidelines.

Retail and New Business Model Development

- Define the brand proposition, assortment principles, shopper journey, communication architecture and experience standards for new retail formats.

- Partner with Retail, Sales, Finance and Operations to develop scalable and financially sustainable expansion models.

- Ensure new concepts strengthen Lindt premium positioning while delivering measurable traffic, conversion, sales and profitability.

Brand Equity, Media and Communications

- Define the GTR brand-building agenda and ensure consistent expression of Lindt premium positioning across physical and digital travel touchpoints.

- Lead the integrated GTR communications plan across media, PR, customer communication, POS and experiential activation.

- Use airport media, retail media and digital touchpoints to build awareness, engagement and conversion throughout the traveller journey.

- Oversee GTR PR strategy, corporate and product communications, industry visibility and reputational-risk management.

- Select, manage and evaluate external agencies and strategic partners.

- Lead crisis communication and sensitive brand matters in coordination with Corporate Communications, Legal and relevant Group stakeholders.

Sales Business Development

- Act as the senior Marketing partner to Global and Regional Sales teams.

- Co-create customer growth strategies and annual business plans for strategic global accounts.

- Translate brand, portfolio and shopper strategies into clear retailer value propositions and category-growth stories.

- Participate in selected strategic customer meetings, annual reviews and negotiations where Marketing leadership strengthens the partnership or influences long-term growth.

- Build senior-level relationships with retailers, airport operators, agencies and relevant industry stakeholders.

- Oversee GTR Marketing presence at strategic industry events, including TFWA Cannes, TFWA Singapore and IAADFS.

Organization, Talent and Capability Leadership

- Design and evolve the GTR Marketing organization in line with strategic and business priorities.

- Lead, coach and develop direct reports and the broader global Marketing community.

- Build capabilities across strategic marketing, Brand Management, Trade Marketing, Shopper Insights, RGM, Media, Innovation and Retail Development.

- Foster a high-performance, inclusive and collaborative culture characterized by accountability, entrepreneurship and continuous learning.

- Strengthen collaboration between central and regional teams and promote effective sharing of tools, data and best practices.

Professional Background: A minimum of 8 years marketing experience in a consumer-packaged goods environment

Job Profile:

- Proven track record of marketing strategy skill set

- Demonstrated success delivering on business results

- Proven track record of success in progressively more responsible positions in a consumer-packaged goods environment

- Proven ability to manage multiple projects

- Proven competence and skills in retail design and implementation

- Demonstrated creative experience preferred

- Global marketing responsibility incl. leadership of marketing teams

- Experience with P&L responsibility, budget, planning and management

- Premium consumer goods experience preferred

- Travel Retail background preferred

Mindset:

Functional Capabilities:

- Strategic Thinking

- Ability to successfully utilize all elements of the marketing mix to drive the business

- Strong analytical skills; consumer insight

- Project management

- Presentation and negotiation skills

- Retail Design and Implementation

Leadership Capabilities:

- Ability to drive change and results through influential leadership skills

- Proven track record of intercultural leadership within a global business setting

- Ability to take a generalist approach to drive the business and reach wider organization

- Ability to inspire and motivate lean teams to achieve high performance

- High level of flexibility to lead teams within a volatile business environment

- Comfortable working within an entrepreneurial environment

- Motivated by a multicultural and global working environment

- Ability to think holistically for the business outside area of responsibility

- High degree of self-motivation, ambition and proactivity

- High level of resilience and strong sense of responsibility

Minimum education requirements: Masters / University degree in the field of Marketing and/or Business

Language skills: English

Other Requirements:

International Mobility - we want to build a future leader who is willing to drive his/her international career

Frequent Travels – willingness to travel