Marketing Director
Description
Reports to: Managing Director, Knauf Israel
Team Size / In Same Team: 8 direct reports (function leads) + external agencies
Why you should join us :
Knauf stands for opportunity. We believe that opportunity looks different to each person, and that’s exactly why we see potential everywhere.
Knauf is a global, family-owned leader in building materials. Since 1932, we’ve enabled better spaces with drywall systems and high-performance acoustic and thermal insulation. Part of the Knauf Group since 1998, Knauf Israel manufactures locally in Afula and supports building professionals nationwide – distributors, drywall contractors, architects and developers – with the backing of Knauf Gypsum Western Europe & Israel and the scale of 40,000+ colleagues in 90+ countries.
In this role, you will shape how Israel’s construction market chooses and uses our solutions, and contribute to building safer, more comfortable and more sustainable spaces across the country. You’ll join a values-led culture with a clear purpose: making tomorrow a home for all of us.
We are now looking for our next leader to join the Knauf Israel Leadership Team as Marketing Director.
Do you treat your colleagues with respect?
Are you willing to act with future generations in mind?
Do you always have the customer in mind?
Do you have a proven track record of delivering results?
Are you searching for opportunities to grow and develop?
If the answer is yes, then this role is for you. Come and join us, and you will be among the pioneers of Knauf Israel!
What the role involves :
In this role, you will be responsible for defining and delivering the marketing strategy of Knauf Israel, turning market insight into profitable growth across our portfolio. As a member of the country Leadership Team and a credible peer to the Sales Director, you will lead four function leads and work closely with regional and Group marketing communities in a multicultural, matrix environment.
Key responsibilities:
Country strategy & business plan – Own the marketing strategy and vision for Israel: market segmentation, positioning and growth priorities by segment and channel. Translate it into the annual marketing plan and budget, and contribute to the country business plan and strategic planning cycle.
Portfolio, launches & pricing – Decide on priorities for new product launches and market development, adapting Group innovations to local standards and building practices. Drive portfolio management and value-based pricing recommendations with Sales and Finance, with clear ownership of price, volume and mix outcomes.
Customer & service promise – Define what Knauf commits to customers and build a shared commercial agenda with Sales: joint KPIs, channel and key-account plans, specification programmes with architects and engineers, and voice-of-customer insight.
Brand, communication & digital – Decide on marketing priorities, campaigns and communication activities; strengthen the Knauf brand, digital presence and lead generation, and steer agencies, trade events and market activation.
Leadership & governance – Lead and develop the four function leads, allocate budget across the functions, measure marketing performance and ROI, and represent Israel in regional and Group marketing networks.
What you need :
We’re looking for someone with:
8 years of B2B marketing experience, including senior leadership at Director level – having led leaders, not only specialists – ideally in building materials, construction or another technical/industrial sector
Bachelor’s degree in Marketing, Business or a relevant field; an MBA is an advantage
Strong commercial and financial literacy: reads a P&L, understands price, volume and mix, and owns a budget
Decisive under competing demands, able to set priorities across several disciplines and to challenge Sales constructively as a credible peer
Experience in a global, matrix organisation is an advantage; comfort with complexity, ambiguity and change
Fluent Hebrew and English
We look forward to discovering your profile, your next professional experience could start here!
KNAUF is an equal opportunity employer: we celebrate diversity and are committed to creating an inclusive environment for all employees.
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This job description provides a summary of key responsibilities and qualifications associated with this specific role. It is not exhaustive and may be subject to change as the needs of the organization evolve.