Marketing Director (Lifestyle, Consumer, Internet) HK$70K

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Marketing Director (Lifestyle, Consumer, Internet)

The Group is a tech-centric venture-building company headquartered in Hong Kong, focusing on the intersection of emerging technologies and Gen Z consumer trends. The company is dedicated to enhancing the lifestyle and wellness of Gen Z through innovative health supplements, engaging fandom platforms, and unique travel services. With a talented team of 20 professionals, The Group serves an international clientele, delivering exceptional products and experiences.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility and engagement.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Lead hands-on marketing initiatives and campaigns, ensuring alignment with business goals.
• Collaborate closely with cross-functional teams to create compelling content and promotions.
• Analyze market trends and consumer insights to guide marketing decisions.
• Foster a culture of innovation and creativity within the marketing team.
• Build and maintain strong relationships with key stakeholders, including partners and customers.

Qualifications

• Minimum of 5 to 8 years of experience in a hands-on marketing role, preferably in the consumer, lifestyle or wellness sectors.
• Bachelors degree in marketing, communications, business, or a related field.
• Proven track record of managing marketing budgets and leading successful campaigns.
• Excellent communication and presentation skills, with the ability to inspire and motivate teams.
• Strong analytical skills, with experience in data-driven decision-making.
• Understanding of Gen Z preferences and trends in digital marketing.
• Proficiency in English, Cantonese, and Mandarin.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.

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Please note that only shortlisted applicants will be contacted.