Marketing Director

About the Role

RichAds is an advertising platform offering push, popunder, direct click, and pre-roll formats, along with proprietary traffic sources.

The Marketing Director has two primary objectives. The first is to grow the main KPI: the base of new clients and increase monthly spend/profit. The second is to build the project's recognition and reputation in the market and keep communication consistent across all channels. The role covers RichAds and the related 4 projects, combining strategic leadership with hands-on work.

This role carries full ownership of marketing, including brand, acquisition, content, SEO, and marketing analytics and reporting. You will set the marketing strategy, own the budget, analyze ROMI and LTV, and lead the team that executes it.

We are open to candidates with a strong AdTech background or proven marketing leadership experience in the Gambling / iGaming industry.

Responsibilities

1. Team management

• Cascade annual, quarterly, and monthly KPIs across team members and drive team performance
• Review each team member's strategy for achieving their KPIs
• Track task status
• Conduct performance reviews for each team member twice a year, assess results, and set KPI and development plans for the next six months
• Hire new team members and reduce headcount when needed

2. Strategy and reporting

• Weekly / monthly / quarterly reporting on marketing funnel metrics, from traffic to ROMI
• Analyze leads and payments broken down by source channels
• Build a quarterly work plan as the development strategy across the channels: ppc, seo. blog/organic, pr/smm, email.
• Pivot strategy quickly based on project results
• Prepare additional reports on results and on request from top management
• Rapidly test hypotheses raised by the product and commercial teams

3. Hands-on ownership

RichAds:

• PR, SMM, Events
• Develop new landing pages and update existing site pages: write briefs for design and development
• Handle inbound requests to buy ad placements on the blog, issue invoices, manage clients, and assign content tasks to the content team
• Monitor inbound channels (general inbox, Telegram, Instagram, LinkedIn) and route incoming emails between departments
• Prepare consolidated reports for top management

Media:

• Develop the project strategy
• Project management: assign design and development tasks for a new sections and features
• Sell ad placements
• Account management
• Monitor inbound channels (general inbox and Telegram)
• Prepare consolidated reports for top management

Requirements

1. AdTech / Gambling Experience

• 5+ years in performance marketing, affiliate marketing, or marketing leadership within AdTech (ad networks, DSP, SSP) or the Gambling / iGaming industry (acquisition, partner channels, advertiser lifecycle).
• Strong understanding of advertising formats including push, popunder, direct click, and in-stream / pre-roll.
• Proven experience launching and scaling advertising products and driving measurable growth in new advertiser acquisition.

2. Marketing Leadership & Budget Ownership

• Experience managing marketing teams of 5+ people (content, SEO, design, performance, analytics).
• Experience owning a marketing budget and being accountable for ROMI, CAC, and LTV.
• Strong understanding of marketing unit economics, including funnel conversion rates and cost per acquisition by channel.

3. Industry Expertise

• Strong hands-on experience in Gambling, Betting. This is the core vertical for the role.
• Experience with Dating, Sweepstakes, Crypto, Finance, or Utilities / Antivirus is a plus.
• Understanding of CPC / CPM buying models, advertiser KPIs, spend, attribution.

4. Analytics

• Ability to independently analyze funnel performance, advertiser cohorts, retention, and channel efficiency by source, GEO, and format.
• Use of SEO tools (Google Console, Google Analytics, Ahrefs etc.)
• Daily use of Power BI

5. AI & Automation

• Daily use of AI tools (Claude, GPT, etc.) to accelerate analysis, reporting, content production, and campaign operations. Able to significantly reduce task execution time without sacrificing quality.
• Experience automating marketing and reporting processes.

6. Organization & Management Under Pressure

• Strong process and priority management skills: able to run multiple workstreams at once, set clear priorities, and keep delivery on track.
• Proven ability to motivate a team and maintain performance during periods of change, shifting strategy, and uncertainty.
• Experience building and leading marketing functions or launching new marketing directions within an existing company.

7. Languages

• English: Upper-Intermediate or higher.
• Russian: Native or near-native proficiency.

Personal Qualities

• Direct communicator who addresses difficult topics openly.
• Fast decision-maker, comfortable operating under uncertainty.
• Strong sense of ownership and accountability.
• Thrives in a fast-changing environment and adapts strategy quickly based on results.
• Balances team support with high performance expectations.