Marketing Director

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline and impactful market presence on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which South Korea plays a critical role. We plan to scale South Korea on the back of disruptive product innovation and marketing investments.

As we continue to grow, we are looking for a Marketing Director to join our team. This role will be based in Seoul, South Korea.

Position Overview:

The Marketing Director, South Korea will be responsible for driving overall business growth, market share expansion, and brand equity for both Shark and Ninja brands in South Korea.

In this role, you will lead the strategic vision for the market, taking full accountability for Brand & Category P&L management, portfolio strategy, and integrated growth initiatives. You will craft locally relevant full-funnel marketing strategies, lead high-impact digital and brand communications, and drive end-to-end execution across all consumer touchpoints.

(Note: In the South Korea market structure, while close collaboration with cross-functional partners is key, core hands-on operational management of Product Marketing/NPD, deep Consumer Research, and Offline Retail VMD execution are driven by regional/dedicated functional teams, allowing the SK Marketing Director to stay laser-focused on Brand P&L, Commercial Growth Strategy, Media, and Integrated Marketing Execution.)

Here are some of the EXCITING things you will get to do:

Brand & Category Growth Strategy (P&L Ownership):

• Drive business goals & P&L Delivery: Drive delivery of business goals (top-line revenue and bottom-line profitability) across multiple product categories for Shark and Ninja brands in South Korea through strategic marketing levers.
• Lead Integrated Growth Plans: Formulate and execute multi-year strategic marketing plans and Go-To-Market (GTM) blueprints for category expansion and new product introductions (NPI), aligning local priorities with APAC regional objectives.
• Optimize Budget & Commercial ROI: Plan, allocate, and manage the annual marketing budget, monitoring commercial processes and controlling spending to maximize marketing productivity, cost efficiency, and ROI.

Brand Equity & Integrated Marketing Campaigns:

• Full-Funnel Marketing Design & Deployment: Lead full-funnel marketing strategy and campaign execution across digital performance media, ATL/BTL, PR, social/influencer ecosystems, and high-impact consumer activations to build premium brand imagery and awareness.
• Local Relevancy & Speed to Market: Identify local market nuances, cultural trends, and competitive dynamics to tailor global brand strategy and programs into locally relevant messaging that drives swift speed-to-market and high engagement.
• Digital-First Transformation: Drive a ‘Digital-First’ mindset across all marketing streams, leveraging advanced media planning/buying capabilities and data-driven campaigns to optimize the digital consumer journey and conversion funnel.

Commercial & Sales Alignment (Trade & Channel Support):

• Drive Commercial Collaboration: Partner closely with internal commercial, sales, and trade marketing teams to ensure brand strategy fully supports key channel growth priorities across major online and offline platforms.
• Omni-Channel Conversion & Engagement: Support omni-channel growth strategies and marketing solutions to maximize sell-out performance, consumer recruitment, and brand preference across key retail touchpoints.

Agency & Stakeholder Management:

• Agency Partnership & Performance: Manage 3rd-party agency relationships (Media planning & buying, PR, Digital, Social, Creative) to ensure strategic alignment, executional excellence, and high ROI.
• Cross-Functional & Regional Alignment: Serve as the strategic voice for the South Korea market, building strong alignment with global, regional (APAC), and local cross-functional stakeholders to advocate for local market needs and secure required assets/investments.

Leadership & Capability Building:

• Build High-Performing Capabilities: Recruit, lead, and develop essential internal marketing capabilities and talent, fostering an agile, entrepreneurial, and results-driven team environment.

Required Skills and Qualifications:

• Experience: 17+ years of progressive brand marketing and commercial leadership experience within Consumer Electronics, Small Domestic Appliances (SDA), or CPG/FMCG industries with at least 5 years’ experience in leading a team.
• Education: Bachelor’s Degree or equivalent.
• P&L & Commercial Acumen: Proven track record of managing category/brand P&L, budget planning, and executing growth strategies in a highly competitive market.
• Full-Funnel Digital Expertise: Deep knowledge of digital media, social commerce, influencer landscapes, PR, and performance marketing in South Korea.
• Able to recruit, grow and develop people, driving hearts and minds, accountability and direction.
• A self–starter, both assertive and decisive, and yet flexible around change. Prepared to see through plans and overcome objections and respond and adapt to a demanding and dynamic environment.
• Stakeholder & Matrix Navigation: Strong ability to work comfortably and lead change within a complex global matrix organization.
• Language Proficiency: Native/Fluent proficiency in Korean and Business Fluency in English (both written and spoken) is required.
• Mobility: Willingness to travel domestically and internationally (e.g., APAC HQ in Singapore, US HQ) as required.

Your role in leading our success drivers & representing our unique mindset:

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”

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