Marketing Director
A well-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the organization and a portfolio of client partners.
This is a senior leadership role responsible for driving measurable marketing performance, ensuring brand consistency, leading a creative team, and serving as the marketing lead on select client engagements.
Requirements
Strategic Leadership
Own overall marketing strategy, positioning, and brand alignment
Ensure initiatives align with organizational goals, budgets, and contractual scopes
Establish KPIs and evaluate ROI across campaigns
Team Leadership
Lead and manage a marketing and creative services team
Oversee execution of campaigns and deliverables to meet client expectations
Ensure marketing services align with client agreements
Marketing Planning & Execution
Develop comprehensive marketing plans, budgets, and reporting frameworks
Research markets and competitive landscapes
Oversee digital campaigns, email marketing, advertising placements, and promotional efforts
Monitor performance and adjust strategy as needed
Content & Communications
Guide development of promotional materials and themed initiatives
Oversee branding and creative direction
Write, edit, and proof marketing communications
Digital & Social Strategy
Oversee social media platforms and content calendars
Coordinate website content strategy and updates
Monitor engagement and performance analytics
Client & Board Engagement
Serve as liaison to committees and boards
Present marketing reports and strategic recommendations
Support member communications and related engagement efforts
Business Development Support
Contribute marketing strategy and positioning support for new business proposals
Qualifications
Bachelor’s degree required
5+ years of progressive marketing leadership experience
Experience operating at a senior level with executives and boards
Proven ability to develop strategy, manage budgets, and analyze performance metrics
Strong team leadership skills
Experience managing social media, websites, and email marketing platforms
Association or nonprofit experience preferred
Excellent writing and communication skills
Proficiency with modern project management tools