Marketing Director
Why the Y?
Because here, your work means something.
You'll help families find belonging, kids discover confidence, neighbors build friendships, and communities grow stronger.
You'll work alongside passionate people who believe in making a difference — and you'll have the opportunity to bring your own creativity, leadership, and personality to the table.
The perks:
- Meaningful, mission-driven work
- A collaborative and supportive team
- Opportunities for professional growt
Bring your ideas. Bring your creativity. Bring your whole self.
Let's make an impact together.
POSITION SUMMARY
The Marketing Director will manage program revenue marketing, department project management and core marketing channels, including email, organic social media, the website and SEO/AEO, to grow YMCA membership, program enrollment and community engagement.
Working within organizational goals, budgets and brand standards set with the VP of Marketing and Communications, this position exercises independent judgment in setting campaign strategies and targets, audience and channel approaches, timing and department priorities. The Director plans, executes and evaluates campaigns, manages web and SEO/AEO vendors, and uses performance data to improve results and inform future marketing decisions.
Working collaboratively with the Marketing and Communications team, executive directors, program leaders and the Development team, this position serves as the department's marketing lead for membership, youth development, sports, aquatics, camp and other YMCA program priorities.
OUR PATH
For 150 years, the YMCA of Metro Denver has been more than a place - it is a movement that lifts spirit, mind and body for all. Our direction is clear: Elevate Lives and Rise Together. Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.
SUPERVISORY RESPONSIBILITIES
This position does not have direct supervisory responsibilities. The Director manages external web development and SEO/AEO vendors and leads the branch social advocates program.
ESSENTIAL FUNCTIONS/EXPECTATIONS
- Program Revenue Marketing: Develops and manages marketing plans, targets and campaigns for membership and program enrollment in partnership with program leaders; measures results against enrollment and revenue goals and supports fundraising campaigns with social promotion.
- Project Management & Intake: Manages the department's intake process, request forms, creative briefs, master marketing calendar and project management tool; co-leads prioritization with the VP of Marketing and Communications.
- Email Marketing & Lead Automation: Manages the email automation; develops email strategy, calendars, audience segmentation, testing and lead-nurture automations in HubSpot and Daxko Engage; builds and deploys membership and program campaigns using copy from the Director, Communications & Content.
- Social Media: Develops and manages organic social media strategy, content calendars, publishing and community management; leads the branch social advocates program and adjusts strategies based on audience performance.
- Website & Digital Presence: Owns the website platform; manages web development vendors, sets priorities for site improvements and evaluates content structure, user experience and conversion.
- SEO & AEO: Leads search engine and answer engine optimization strategy with the external SEO vendor and partners with the Director, Communications & Content on AEO-ready content.
- Analytics & Performance: Tracks email, social and web performance, maintains dashboards and supplies channel data and recommendations for department reporting led by the VP of Marketing and Communications.
- Digital Advertising Support: Supports the VP of Marketing and Communications with campaign setup, landing pages and conversion tracking when advertising volume requires.
- Creative Coordination: Directs campaign creative requests to the Creative Services Specialist through the intake process and reviews work for alignment with campaign goals.
- Marketing Consultation & Prioritization: Coordinates with executive directors and department leaders on marketing approaches and exercises judgment in prioritizing requests, channels, timing and resources.
- Brand Stewardship: Applies YMCA brand standards across marketing channels and advises internal partners on effective, inclusive and brand-aligned communications.
- Continuous Improvement: Identifies opportunities to improve marketing systems, processes and campaigns and recommends appropriate use of emerging digital marketing practices and tools, including AI.
- Organizational Support: Provides occasional evening and weekend support for events, programs and time-sensitive communications, including inclement weather updates.
- Mission & Values: Demonstrates the YMCA values of caring, honesty, respect and responsibility and supports communications and workplace practices that foster inclusion and belonging.
LEADERSHIP COMPETENCIES
- CollaborationCommunication & Listening
- Critical Thinking & Decision Making
- Problem Solving
- Systems Thinking
- Inclusion
- Relationship Building
- Functional Expertise
WORK ENVIRONMENT & PHYSICAL DEMANDS
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
- The employee frequently is required to sit and reach and must be able to move around the work environment.
- The employee must occasionally lift and/or move up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision and the ability to adjust.
- Occasional support for indoor and outdoor community events across YMCA facilities on evenings and weekends may be required.
- The noise level in the work environment is usually moderate.
DISCLAIMER
The YMCA of Metropolitan Denver reserves the right to modify, add, or remove job duties and responsibilities as business needs evolve.
This job description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position.
Employment with the YMCA of Metropolitan Denver is at-will and may be terminated by either the employee or the organization at any time, with or without cause or notice, in accordance with applicable law.
EQUAL OPPORTUNITY EMPLOYER STATEMENT
The YMCA of Metropolitan Denver is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or any other status protected by applicable federal, state, or local law.
CHILD ABUSE PREVENTION & RISK MANAGEMENT
The YMCA is committed to the safety and well-being of all children and vulnerable individuals. As part of our commitment to child abuse prevention and Praesidium accreditation standards, all employees are required to comply with YMCA abuse prevention policies, including screening, training, supervision, and reporting requirements.