MARKETING & ENGAGEMENT SPECIALIST
The Marketing & Engagement Specialist supports Chickasaw Community Bank's growth, brand, and customer experience priorities by coordinating marketing initiatives and creating content across digital, social, email, print, branch, and community channels. As a member of a small, collaborative department, this position works closely with the SVP, Marketing & Customer Experience, internal teams, agencies, and vendors to move projects from planning through completion. Primary areas of support include campaign coordination, content development, graphic design, organic social media, and email marketing. The ideal candidate is a versatile marketing professional with strong communication and organizational skills, experience in several marketing disciplines, and an interest in developing additional capabilities as the bank grows.
STATEMENT OF EXPECTATIONS
Chickasaw Community Bank (CCB) expects all employees to comply with the responsibilities of their assigned position to the highest degree of performance. Expectations include but are not limited to:
- Adhere to the bank’s policies and support management decisions and goals in a positive, professional manner
- Represent CCB with a high level of integrity and professionalism
- Maintain knowledge and understanding of banking rules, regulations, laws, and all policies and procedures
- Maintain knowledge of applicable bank software, programs, and procedures
- Demonstrate a willingness to adapt to changing business needs and deadlines
- Possess a work ethic that includes neatness and punctuality
- Exhibit a professional, business-like appearance and demeanor
- Respond to voicemails and emails within 24 hours of receipt
- Confer with management concerning questions, procedures, necessary information, forms completion, and problem resolution
- Complete and attend all required CCB training
- Maintain satisfactory attendance
ESSENTIAL FUNCTIONS
- Marketing Campaigns and Project Coordination
- Coordinate and execute assigned marketing campaigns across email, social media, digital, print, branch, and community channels.
- Develop timelines, gather content, and coordinate reviews and approvals with internal teams, Compliance, agencies, and vendors.
- Draft and edit campaign content, customer communications, and promotional messaging.
- Support product launches, financial education, branch promotions, events, and market-specific initiatives.
- Track project status and basic campaign results and help identify opportunities for improvement.
- Content, Design, and Social Media
- Create routine, on-brand marketing materials using Canva or a comparable design platform and approved templates and assets.
- Maintain the bank's organic social media calendar and draft, design, schedule, and publish approved content.
- Identify content opportunities related to employees, customers, products, financial education, community involvement, and the bank's mission and values.
- Monitor social media engagement and route customer-service or reputational matters appropriately.
- Coordinate advanced creative, photography, video, and website needs with the bank's external partners.
- Email Marketing and Digital Support
- Build, test, schedule, and deploy approved email communications.
- Assist with audience selection, list management, quality assurance, and basic performance reporting.
- Support automated and digital communications.
- Coordinate website content requests and routine digital updates with the bank's agency.
- Learn and support the bank's evolving marketing technology.
- Brand, Vendor, and Department Support
- Help ensure marketing communications are accurate, brand-consistent, customer-friendly, and appropriately reviewed.
- Coordinate day-to-day deliverables with agencies, printers, promotional vendors, and other partners.
- Maintain marketing calendars, files, templates, assets, project records, and promotional inventory.
- Assist with reports, presentations, research, sponsorships, community activities, and employee communications.
ADDITIONAL RESPONSIBILITIES
- Travel occasionally to bank locations, meetings, community events, and other activities as needed.
- Protect confidential customer, employee, and organizational information and demonstrate sound professional judgment.
- Perform other duties as assigned to support the Marketing & Customer Experience department and the bank’s strategic priorities.