Marketing Engineer

Summary

Responsibilities

• Product Marketing Strategy: Translate complex technical specifications of machinery and solutions into clear, customer-centric value propositions; create comprehensive product datasheets, brochures, and case studies; and contribute data-driven insights to pricing, positioning, and value engineering strategies.
  
• Market Intelligence: Execute thorough market research to uncover emerging trends, customer requirements, and competitor movements; provide actionable feedback to the product development team to address market gaps and align with user needs.
  
• Campaign Execution: Design and manage end-to-end B2B marketing initiatives across digital and traditional channels, specifically targeting OEMs, distributors, and industrial enterprises; monitor key performance indicators to refine tactics and maximize return on investment.
  
• Sales Support: Collaborate closely with the sales force to deliver technical training, product demonstrations, and presentation assets; assist in drafting technical proposals and tender documentation.
  
• Event Coordination: Organize and represent the organization at industry trade shows, expos, webinars, and client gatherings to enhance brand visibility.
  
• Digital Integration: Partner with digital marketing specialists to produce SEO and SEM-optimized content; manage pay-per-click and LinkedIn advertising campaigns; and support the deployment of CRM systems and lead generation platforms such as HubSpot or Salesforce.
  

• Education: A degree in Engineering, with a preference for a Mechanical Engineering background.
  
• Experience: 2 to 3 years of professional experience, preferably within the machine tools industry.
  
• Core Competencies: Demonstrated ability to work proactively with strong organizational skills; professional presentation abilities; and a capacity to meet tight deadlines with a focus on execution.
  
• Technical Skills: Proficiency in understanding product technicalities to effectively communicate engineering concepts.
  
• Functional Skills: Strong communication and coordination abilities, experience in event planning, and the aptitude to grasp product details quickly.