Marketing Executive (2-3 Years Experience)

About ELLO

ELLO is a Singapore-based AgeTech startup building technology to help families care for ageing loved ones at home.

Our AI-powered Care Camera detects critical events such as falls, fainting, distress, prolonged inactivity, wandering, smoke and fire, and alerts caregivers quickly with visual context.

We're building beyond a care camera towards a broader home care platform that helps families not only know when something has happened, but better understand how their loved ones are doing every day.

We're still an early-stage company, which means speed, ownership and resourcefulness matter. We’re looking for someone who can move comfortably between creative execution, campaign management and performance analysis.

The Role

We're looking for a Marketing Executive – Growth & Performance to take ownership of ELLO's day-to-day marketing execution across content, paid media, CRM, social commerce and performance tracking.

You should be comfortable doing everything a hands-on creative marketer does — editing videos, designing assets, writing copy and supporting campaigns — while also being able to run ads, manage tracking and interpret channel performance.

This is a role for someone who doesn't just ask:

“Did we launch the campaign?”

You should also be asking:

“Did it work, why did it work, and what should we change next?”

What You'll Own

Content & Creative

• Edit short-form video for social, advertising and product content
• Design social media graphics, campaign assets and promotional materials
• Create EDM and newsletter visuals
• Write and adapt captions, ad copy and marketing messages across platforms
• Develop simple scripts and concepts for short-form video
• Support creator, influencer and UGC content production
• Produce materials for exhibitions, events, partnerships and sales initiatives
• Maintain consistency across ELLO's visual identity and tone of voice

Paid Media

• Set up, launch and manage campaigns in Meta Ads Manager
• Build and optimise campaign, ad set and audience structures
• Monitor creative and campaign performance
• Manage retargeting and prospecting campaigns
• Work with Meta Pixel and conversion event implementation
• Identify underperforming campaigns and recommend optimisation actions
• Test different creatives, audiences, messaging and offers

TikTok & Social Commerce

• Manage ELLO's TikTok Shop presence
• Maintain product listings and promotional content
• Coordinate affiliate and creator activity
• Support livestream planning and execution
• Track social commerce performance and identify opportunities for growth
• Work with creators to develop content that can support both organic reach and conversion

CRM & Email

• Manage HubSpot CRM and email marketing activities
• Build and maintain customer and lead segments
• Support automated email journeys and campaign workflows
• Monitor email deliverability, open rates, click-through rates and conversions
• Troubleshoot basic deliverability or CRM issues
• Maintain clean and usable customer data

Tracking & Attribution

• Maintain UTM conventions across campaigns and channels
• Ensure campaigns are properly tagged for attribution
• Track customer journeys across paid, organic, CRM and e-commerce channels
• Pull channel and campaign performance data
• Identify gaps or inconsistencies in tracking

Performance & Reporting

• Track key marketing metrics including CAC, CTR, CPC, CPM, conversion rate and ROAS
• Analyse campaign and channel performance
• Identify patterns in creative, audience and messaging performance
• Prepare concise performance updates for the Founder
• Recommend what to stop, continue, scale or test next
• Help improve ELLO's overall marketing funnel from awareness to conversion

What We're Looking For

• 2–3 years of hands-on marketing experience
• D2C, e-commerce or consumer product experience strongly preferred
• Proven experience using Meta Ads Manager
• Comfortable setting up and managing paid campaigns independently
• Familiar with Meta Pixel, campaign attribution and conversion tracking
• Good understanding of UTMs and performance reporting
• Proficiency in Adobe Creative Suite
• Able to edit short-form video and produce basic marketing creative
• Strong written English and copywriting ability
• Comfortable working with numbers and marketing data
• Able to interpret performance rather than simply report it
• Independent and comfortable working with minimal supervision
• Resourceful and willing to figure things out without waiting for detailed instructions

Bonus Points

It's a plus if you have experience with:

• HubSpot or other CRM/email platforms
• TikTok Shop or social commerce
• Affiliate or creator marketing
• Livestream commerce
• Video scripting and storyboarding
• Google Analytics
• Shopify or other e-commerce platforms
• Landing page optimisation
• Marketing automation
• Basic CRO or funnel optimisation

What Success Looks Like

You should be able to take a campaign from idea to execution:

Concept → Creative → Launch → Tracking → Performance → Optimisation

You won't just be judged by how much content gets produced.

We care about whether marketing is helping ELLO generate stronger awareness, better leads and more customers — and whether we're learning from every campaign we run.

What This Role Isn't

This isn't a pure performance marketing role where creative work is outsourced to someone else.

It also isn't a pure content role where your job ends once something gets posted.

We're looking for someone who can operate across creative + growth + data and understands how they connect.

In a startup, the Facebook ad that isn't converting may require a media buying fix.

Or it may just need a much better video.

You should be comfortable figuring out which one.

Why Join ELLO?

You'll have significant ownership over how ELLO grows and reaches caregivers.

You'll have the opportunity to:

• Own meaningful parts of the marketing funnel
• Work directly with the Founder on growth strategy
• Experiment quickly and see results directly
• Develop across creative, performance, CRM and e-commerce
• Shape how ELLO approaches D2C growth
• Build systems and processes rather than inherit them
• Work on a product focused on helping families care better

We're looking for someone who enjoys both making things and measuring whether they worked.

Please send us your CV together with examples of campaigns, creative work or results you've been responsible for.