Marketing Executive
We're looking for a dynamic and results-driven Marketing Executive to join our organization in Baghdad, Iraq. In this pivotal role, you'll develop and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and business growth. You'll work collaboratively across departments to create innovative campaigns, manage media relations, and deliver compelling marketing communications that resonate with our target audience. This is an excellent opportunity for a detail-oriented professional who is passionate about marketing excellence and eager to make a meaningful impact in a fast-paced, supportive environment.
- Develop and execute integrated marketing campaigns and promotional strategies that align with organizational goals and support sales initiatives
- Maintain and cultivate strong relationships with local and international media contacts; manage media lists across travel, leisure, lifestyle, entertainment, business, and industry-specific sectors
- Create and distribute compelling news releases, press kits, and media materials; coordinate media placements and secure valuable press coverage
- Manage and regularly update the organization's website, ensuring content is current, engaging, and optimized for target audiences
- Produce high-quality marketing collateral including newsletters, brochures, promotional materials, social media content, and in-room information guides
- Monitor news coverage and media mentions; analyze competitive landscape and circulate relevant insights internally
- Develop and maintain comprehensive photo and electronic libraries of organizational leadership, products, and key assets
- Serve as organizational spokesperson when designated, delivering official statements to media and managing communications during critical situations
- Analyze marketing performance metrics and campaign effectiveness; prepare detailed reports and recommendations for continuous improvement
- Collaborate with sales, food and beverage, and other departments to align marketing efforts with departmental objectives and initiatives
- Manage marketing budgets efficiently and track expenditures to ensure optimal resource allocation
- Identify and explore innovative media opportunities and strategic partnerships that provide value and expand market reach
- Organize and coordinate marketing events, product launches, and promotional activities
- Stay current with industry trends, digital marketing platforms, and emerging technologies to keep the organization competitive
- Bachelor's Degree in Marketing, Communications, Public Relations, Business, or related field
- Minimum 3 years of professional experience in marketing communications, public relations, or a similar marketing role; or 2 years of progressive experience in a comparable capacity
- Excellent reading, writing, and oral proficiency in the English language with strong communication skills
- Proven expertise in media relations, press management, and stakeholder communications
- Demonstrated experience developing and executing marketing campaigns and promotional strategies
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and content management systems
- Strong knowledge of digital marketing platforms, social media management, and website optimization
- Experience with data analysis, marketing metrics, and performance reporting
- Familiarity with CRM software and marketing automation tools (preferred)
- Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Strong analytical and problem-solving abilities with a detail-oriented approach
- Creative thinking and innovative mindset with the ability to develop compelling marketing narratives
- Collaborative team player with strong interpersonal skills and the ability to work effectively across departments
- Budget management experience and financial acumen
- Knowledge of the Baghdad market and regional business landscape is a plus
- Ability to work independently and take initiative while remaining flexible and responsive to changing priorities
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.