Marketing Executive

About Al Tayer Insignia

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer-obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Job Purpose

To coordinate and execute marketing activities, promotions, and events for our Lifestyle Brands Portfolio, in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand/Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman, and Saudi Arabia.

Functional Roles and Responsibilities

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands in our Lifestyle Division.
• Implement the marketing and promotional activities for the Brand Principals, as per the agreed plans.
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the business unit apply and adhere to the guidelines across all managed marketing activities.
• Coordinate daily with the sales team and/or business unit managers to identify possible marketing requirements and support for the business.
• Coordinate weekly with the central team regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc.
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.
• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post-activity reports after each sponsorship/display activity, etc. as required.
• Assist in collating competitors’ activities vis-à-vis communication, pricing, packaging, and planning.
• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases/systems are updated as mandated.
• Collect and maintain estimates and invoices with all vendors and ensure timely processing of payments through the FSS structure.
• Support the team on maintenance of annual budgets including allocation of monthly phasing.
• Maintain effective working relations and contacts with key external parties, such as vendors and mall management.
• Update and maintain the marketing calendar for all promotional initiatives.
• Timely update of the website brand and portfolio content by season.
• Work with the Brand Principals and Social Media team to develop relevant content on the allocated portfolio.

Years of Experience

• 3+ years marketing experience.
• Experience in the retail industry across fitness and activewear is essential.

Knowledge and Skills

• Excellent communication and interpersonal skills.
• Good organizational and planning abilities including the ability to work under pressure and meet tight deadlines.
• Computer literate in Microsoft Office including Word, PowerPoint, and Excel.
• Experience in fitness events such as run clubs and similar is strongly advantageous.