Marketing Executive (B2B industry) - TK
Marketing Executive
Job Summary
The Marketing Executive supports the planning, execution and optimisation of regional marketing initiatives that strengthen company's brand, generate quality leads and enhance customer engagement. The role combines campaign execution, content creation, digital marketing, marketing analytics and cross-functional project coordination.
Key responsibilities
Plan, coordinate and execute multi-channel marketing campaigns including eDMs, CRM campaigns and digital initiatives
Support campaign scheduling and timely launches across marketing channels
Conduct A/B testing and recommend improvements to campaign performance
Support digital content creation and social media initiatives
Develop marketing content and creative briefs for eDMs, landing pages, website banners and other marketing collateral
Ensure marketing content is aligned with company's brand guidelines and business objectives
Work with internal stakeholders and external agencies to deliver quality marketing materials
Set up campaign tracking using GA4, UTM parameters and other analytics tools
Monitor campaign performance and prepare reports using Excel, Power BI or Looker Studio
Coordinate with internal departments to ensure successful implementation of marketing projects
Job Requirements:
Diploma or Degree in Marketing, Business or a related discipline
At least 2 years of marketing experience in B2B industry
Clear understanding of Core marketing funnel metrics, including ROI, CVR
Exposure to digital marketing, CRM or email marketing platforms
Strong Excel skills and an analytical mindset
Excellent communication and project coordination skills
Experience in B2B marketing, industrial or manufacturing industries (preferred)
Working knowledge of Google Analytics 4 (GA4), Power BI or Looker Studio (preferred)
Experience using Canva or other content creation tools (preferred)
Interest in leveraging Generative AI to improve marketing productivity (preferred)
Good skills in Microsoft Excel (Data analysis) and PowerPoint
Interested applicants, please send your resume to Tiffany Koh (R1104633) with email subject header "Job Application for Marketing Executive - TK " .
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Pasona Singapore Pte Ltd
EA License No:90C4069
R1104633
Koh Jia Wen