Marketing Executive

Responsibilities

• Plans, executes, and tracks marketing campaigns and promotions.
• Utilizes both traditional and digital marketing channels to reach customers.
• Proficient in social channels such as Instagram, TikTok, Facebook and email marketing.
• Writes copy for marketing collaterals, including brochures, letters, emails, and content for websites and digital platforms.
• Monitors campaign spend against budget, keeping accurate records and flagging variances.
• Liaises with internal and external stakeholders, such as the operations team and trade partners, to ensure successful implementation of campaigns and promotions.
• Liaises with mall management and landlords on ad spaces, campaigns and customer feedback.
• Monitors and responds to enquiries and feedback across email and social media channels.
• Coordinates media interviews and press engagements that elevate the positioning and reputation of internal and external stakeholders.
• Explores new methods and creative strategies to build internal and external awareness.
• Coordinates, organizes, and hosts media food tastings.
• Tracks media coverage and consumer sentiment to identify potential stories, and engages media outlets and journalists to develop story angles.
• Manages day-to-day requests from internal and external stakeholders.
• Works closely with the creative/VM team on new outlet openings and renovations, covering store displays and marketing collaterals.
• Other administrative duties as required.

Requirements

• Degree or Diploma in Public Relations, Marketing, Mass Communication, or a related discipline.
• Work experience in the F&B or FMCG industry is advantageous.
• Knowledge of digital marketing (SEO, SEM, pay-per-click marketing etc.) is a bonus.
• Good understanding of emerging channels and platforms — social media, video, and content partnerships — in relation to the media mix.