Marketing Executive

Company Overview

Bricks World is Singapore’s oldest and largest specialist LEGO retailer with seven LCS stores and an online portal. It delivers the LEGO experience through diverse products, knowledgeable staff, in-store events, and excellent customer service.

Job Summary

Support and execute multi-channel marketing initiatives for Bricks World, managing digital content, campaigns, events, and customer engagement to drive brand presence and business growth.

Responsibilities

• Manage social media content calendars and create engaging content across social, website, and digital channels to enhance brand visibility
• Create, schedule, and report on eDM campaigns, including audience segmentation to optimize customer reach and engagement
• Maintain and update website and eCommerce content, ensuring accuracy of campaigns, promotions, customer, and product information
• Support execution of marketing campaigns, in-store activations, product launches, events, and seasonal promotions to drive sales and customer engagement
• Coordinate campaign assets, POS materials, store communications, timelines, and approvals in collaboration with store teams
• Liaise with LEGO Singapore, stores, suppliers, creators, agencies, and partners to ensure smooth delivery of marketing activities and daily operations
• Support community events, competitions, creator collaborations, and customer engagement initiatives to build brand loyalty
• Identify relevant trends, cultural moments, and customer interests to create marketing opportunities for Bricks World
• Capture and share customer and community activities across social and digital channels to enhance engagement
• Maintain marketing calendar, campaign trackers, and marketing assets to ensure organized campaign management
• Support budget tracking, supplier administration, and campaign coordination to optimize marketing resources
• Prepare campaign performance reports, analyze customer engagement data, and recommend improvements to enhance marketing effectiveness
• Manage customer queries professionally to maintain high service standards
• Ensure all marketing activities are delivered accurately, on time, and aligned with brand standards

Required competencies and certifications

• Minimum 2 years’ experience executing marketing campaigns and managing digital and social media activities
• Proficient in eDM/CRM and website or eCommerce platform management
• Experience coordinating projects, events, or external suppliers
• Strong Microsoft Office skills, especially Excel and PowerPoint
• Strong organisational and prioritisation skills
• Excellent written and verbal English communication skills

Preferred competencies and qualifications

• Experience in retail, consumer, or lifestyle marketing
• Familiarity with CRM/customer database platforms
• Experience using Meta Business Suite, Google Analytics, or similar analytics platforms
• Skills in Canva, Adobe Photoshop, or Illustrator for content creation
• Experience collaborating with creators, influencers, or community groups