Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

ROLE OVERVIEW

The Marketing Executive supports Nail Queen's efforts to grow brand awareness, drive customer acquisition and retention, and build the salon's visibility as a full-service nail and beauty destination inSingapore. Reporting to the Director, this role plans and executes marketing campaigns, manages the salon's social media and online presence, and works closely with salon operations to ensure marketing activities are aligned with service capacity and business needs.

KEY RESPONSIBILITIES

● Plan, create, and schedule content for the salon's social media platforms (Instagram, Facebook, Tik Tok, WhatsApp Business), including photos, videos, and promotional posts.

● Develop and execute seasonal marketing campaigns, promotions, and service bundles in coordination with salon management, ensuring alignment with staff capacity and service availability.

● Manage online customer engagement, including responding to enquiries and managing reviews on Google and social platforms, and supporting service recovery arising from customer feedback.

● Coordinate photography and videography of nail art, treatments, and salon ambience for use in marketing materials.

● Design promotional collateral (posters, flyers, digital graphics) using tools such as Canva, for both in-salon display and online use.

● Support the planning and execution of customer loyalty and membership programmes to encourage repeat visits.

● Monitor and report on marketing performance metrics (engagement, reach, redemption rates, footfall) and recommend adjustments to campaigns.

● Manage the salon's online booking platform and website content, ensuring information is accurate and up to date.

● Assist with the marketing budget, tracking campaign spend and evaluating the return on marketing activities.

● Keep abreast of nail and beauty industry trends and competitor activity to inform marketing direction.

REQUIREMENTS

● Diploma in Marketing, Mass Communications, Business, or a related field, or equivalent relevant experience.

● Prior experience in marketing, social media management, or a related function is an advantage; candidates with a strong interest and willingness to learn will also be considered.

● Good written and verbal communication skills in English.

● Creative, with a good eye for visual content and attention to detail.

● Organised and able to manage multiple campaigns and timelines concurrently.

● Customer-oriented mindset, with an interest in the beauty and nail industry.

● Comfortable working in a fast-paced small business environment, and collaborating closely with salon operations staff.