Marketing Executive (Changi Airport)
- Location: Changi Airport, Singapore
- Working Hours: Monday to Thursday: 8:30 AM – 6:00 PM; Friday: 8:30 AM – 5:30 PM (Weekend work required during event operating periods)
- Contract Duration: 1 year contract
About the Role
Join the Landside Concessions Division, the team behind the planning, development, and management of retail and F&B experiences within the public areas of Changi Airport. This division plays a key role in strengthening Changi Airport's reputation as a lifestyle and family destination through exciting retail, dining, and event experiences.
As a Marketing Executive (Retailtainment & Projects), you will support the planning and execution of marketing campaigns, events, and promotional activities aimed at driving visitor footfall, enhancing customer experiences, and increasing sales within Changi Airport's public areas.
Key Responsibilities
Marketing Campaigns & Events
Support the planning, coordination, and execution of marketing campaigns, promotions, and events.
Assist in driving footfall and sales through engaging retail and promotional initiatives.
Coordinate event logistics, including deliveries, event setup, premium fulfilment, and vendor management.
Conduct on-site inspections and operational checks during campaigns and events.
Organize briefings for tenants and stakeholders and conduct customer surveys when required.
Stakeholder & Tenant Management
Liaise with airport partners, tenants, vendors, and appointed agencies on operational matters.
Manage tenant publicity requests, promotional redemptions, customer feedback, and payment-related matters.
Work closely with internal teams such as Social Media, Loyalty Programmes, and Marketing teams to execute campaigns effectively.
Collaborate with external designers, contractors, and tenants to develop promotional activities and marketing assets.
Marketing & Publicity Support
Assist in content ideation and digital marketing initiatives.
Support website content updates and campaign publicity.
Coordinate in-airport and on-ground advertising and promotional placements.
Assist with creative development and adaptation of campaign and event artwork.
Customer Engagement & Reporting
Manage customer feedback channels and prepare responses to customer enquiries.
Monitor campaign performance and prepare post-campaign reports and analysis.
Conduct ground observations to identify opportunities for improving customer experience and tenant operations.
Administrative & Project Support
Support projects focused on improving sales productivity and customer service standards.
Maintain directories and operational records.
Provide administrative support for the smooth execution of campaigns, events, and divisional initiatives.
Requirements
Qualifications & Experience
Diploma or Degree in Marketing, Events Management, Business Administration, or a related field.
Minimum 1–2 years of experience in marketing, events, retail operations, or shopping mall environments will be advantageous.
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