Marketing Executive - Chinese Speaker

Marketing Executive – Lifecycle Marketing
📍 Location: KLCC, Kuala Lumpur, Malaysia

🏢 Work Arrangement: On-site

Are you passionate about creating marketing campaigns that keep customers engaged beyond the first interaction?
CPT Markets is looking for a Marketing Executive – Lifecycle Marketing to join our growing team in Kuala Lumpur. You’ll play a key role in creating and optimising customer journeys—from onboarding and activation to engagement, retention, and reactivation.

What You'll Do
Plan and execute lifecycle and CRM marketing campaigns across the customer journey.
Create targeted campaigns for customer onboarding, activation, engagement, retention, and reactivation.
Manage customer communications across channels such as Email, SMS, Push Notifications, WhatsApp, and other digital channels.
Work with customer segmentation and behavioural data to deliver personalised and relevant campaigns.
Develop automated and trigger-based customer journeys using CRM and marketing automation platforms.
Monitor campaign performance and optimise results based on key metrics such as engagement, conversion, retention, and reactivation.
Conduct A/B testing to improve campaign messaging, timing, content, and performance.
Work closely with the Creative, Content, CRM, Data, Product, Sales, and Customer Support teams.
Analyse customer behaviour and identify opportunities to improve the overall customer experience and lifecycle journey.
Ensure all campaigns are aligned with brand guidelines and relevant compliance requirements.

What We're Looking For

2–4 years of experience in Lifecycle Marketing, CRM Marketing, Customer Retention, Digital Marketing, or a similar role.
Experience managing customer journeys, segmentation, personalised campaigns, and marketing automation.
Strong understanding of customer engagement, activation, retention, and reactivation strategies.
Experience using CRM and marketing automation tools.
Comfortable working with campaign data, performance metrics, and A/B testing.
Strong communication and organisational skills.
A proactive, analytical, and creative mindset.
Experience in FinTech, Forex/CFD, Financial Services, E-commerce, or a fast-paced digital environment is a plus.

Why Join Us?
Join an international and fast-growing financial services environment where you'll have the opportunity to work on customer engagement strategies, build impactful campaigns, and contribute directly to improving the customer journey and business growth.

📩 Interested? Apply now and be part of our growing team in Kuala Lumpur!