Marketing Executive

1. Position Summary

The Marketing Executive is responsible for building and maintaining strong relationships with doctors, clinics, hospitals, and community stakeholders to promote the hospital’s services and increase patient referrals. The role also supports branding, outreach programs, CMEs, camps, and awareness initiatives while ensuring a positive public image of the hospital.

Job Duties

1. Referral Development & Relationship Management

• Visit and maintain relationships with referring doctors, clinics, hospitals, and diagnostic centres.
• Promote hospital specialties, consultants, facilities, and services to referral partners.
• Generate and track patient referrals as per assigned targets.
• Maintain an updated referral database and visit reports.

2. Marketing & Brand Promotion

• Represent the hospital professionally during external visits, meetings, and events.
• Promote hospital achievements, new services, and health programs to the medical community.
• Support branding initiatives as guided by the PR/Marketing team.

3. Outreach Activities & Events

• Assist in organizing and coordinating:
• CME programs
• Medical camps
• Health awareness classes
• Community outreach programs
• Coordinate with clinical departments, marketing, and operations teams for smooth execution of events.

4. Patient & Referral Partner Coordination

• Act as a coordination link between referral partners and hospital departments.
• Support smooth patient referrals, appointments, and admissions when required.
• Ensure timely communication and follow-up with referral sources.

5. Reporting & Documentation

• Submit daily/weekly visit reports and referral performance updates.
• Track conversion of referrals into consultations/admissions.
• Provide feedback from referral partners to management for service improvement.

6. Compliance & Professional Conduct

• Follow ethical marketing practices and hospital policies.
• Maintain confidentiality of patient and referral information.
• Uphold hospital values and professional image at all times.

7. Additional Responsibilities

• Perform other Marketing -related duties as assigned by the reporting authority.
• Support internal marketing and engagement activities when required.