Marketing Executive (F&B - Livehouse)

Company Overview

We are a renowned lifestyle F&B organization that seamlessly blends live music, creative Chinese cuisine, and bar culture into one immersive dining experience. We have redefined the restaurant-bar concept by bringing concert-level performances to the dinner table. We are launching our Singapore flagship store. This is a rare ground-floor opportunity to join an established brand at the very start of its international journey.

Office: Far East Square (Near Telok Ayer / Chinatown MRT)

Office hours - 5 days work week

Must be able to accept working in a lively environment

Job Summary

Lead marketing initiatives to drive traffic and brand growth through events, digital media, partnerships, and brand communications for Hutaoli Music Restaurant in a dynamic, fast-paced environment.

Responsibilities

• Plan and execute marketing events, live music promotions, and themed nights to increase customer traffic and encourage repeat visits
• Coordinate with internal teams and external vendors to ensure seamless event delivery and execution
• Manage event budgets, timelines, and conduct post-event performance analysis to optimize future initiatives
• Operate daily social media platforms (Instagram, Facebook, TikTok, Xiaohongshu) to maintain active brand presence
• Create engaging content including photography, short videos, copywriting, and stories that embody Huotaoli’s lifestyle brand identity
• Monitor social media trends, engage with followers, and grow the online community to enhance brand visibility
• Track digital metrics and adjust content strategy based on performance data to maximize engagement
• Develop and negotiate joint promotions with mall management and landlords to secure prime visibility and drive foot traffic
• Collaborate on cross-promotional campaigns with neighboring tenants and lifestyle brands to expand reach
• Maintain strong relationships with property marketing teams to secure feature placements and event spaces
• Support the creation of marketing collateral such as menus, posters, EDMs, and in-store displays to maintain brand consistency
• Assist in PR coordination and influencer engagement to amplify brand awareness
• Ensure consistent brand messaging across all marketing touchpoints

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, Business, or related field
• 3 years of marketing experience in F&B
• Proven track record managing events from concept to execution
• Hands-on experience with social media management and content creation tools such as Canva, CapCut, and basic Adobe Suite
• Language proficiency advantageous for brand alignment with China HQ
• Comfortable working in a fast-paced, startup environment with ability to multitask and meet tight deadlines
• Creative mindset combined with analytical skills to measure campaign effectiveness
• Existing relationships with Singapore mall marketing teams or landlords preferred

Other Information

What We Offer:

• Opportunity to build a brand from the ground up with established China backing
• Direct exposure to regional expansion strategy across Southeast Asia
• Creative autonomy with resources to execute bold ideas
• Staff dining privileges and team event access
• Clear progression path to Senior Marketing Executive or Marketing Manager roles