Marketing Executive

Role Overview

Fixed Solutions is seeking a proactive and results-driven Marketing Executive to support and execute the company and company’s products marketing strategy across digital and traditional channels. The ideal candidate will play a key role in conducting market research, developing marketing plans, organizing and managing marketing activities, and executing campaigns that drive brand awareness, lead generation, and business growth.

This role requires a blend of strategic thinking, project coordination, content creation, and digital marketing expertise, making it ideal for a marketing professional looking to build a strong career in the technology sector.

Key Responsibilities :

• Conduct market research to identify industry trends, customer needs, market opportunities, and competitor activities.
  
• Analyze market data and campaign performance to provide actionable insights and recommendations.
  
• Support the development and execution of marketing strategies, plans, and campaigns aligned with business objectives.
  
• Plan, organize, coordinate, and execute marketing activities across digital and traditional channels.
  
• Manage and optimize social media platforms, including content planning, publishing, audience engagement, and community management.
  
• Execute digital marketing campaigns across social media, email marketing, search engines, and online advertising platforms.
  
• Create, coordinate, and manage marketing content for websites, social media, presentations, brochures, case studies, and promotional materials.
  
• Support website content updates, SEO initiatives, and online visibility improvement efforts.
  
• Develop and maintain marketing calendars, campaign schedules, and activity plans to ensure timely execution.
  
• Track, measure, and report on marketing campaign performance using analytics and reporting tools.
  
• Manage CRM systems and execute lead nurturing, email marketing, and marketing automation activities.
  
• Collaborate with sales, business development, technical teams, and management to align marketing initiatives with business goals.
  
• Coordinate with external vendors, agencies, media partners, and suppliers to deliver marketing projects effectively.
  
• Support the planning, promotion, and execution of exhibitions, conferences, webinars, workshops, and corporate events.
  
• Contribute to lead generation initiatives and assist in tracking marketing-generated opportunities.
  
• Ensure brand consistency and compliance with corporate branding and communication guidelines across all marketing channels and materials.
  
• Stay updated on emerging marketing trends, technologies, and best practices to continuously improve marketing performance.
  

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Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  
• 2–5 years of experience in marketing, digital marketing, or marketing communications.
  
• Solid understanding of marketing principles, campaign planning, and execution.
  
• Experience with digital marketing platforms, social media management, email marketing, and CRM systems.
  
• Strong analytical skills with the ability to interpret marketing data and performance metrics.
  
• Excellent written and verbal communication skills in both Arabic and English.
  
• Proficiency in Microsoft Office and marketing tools such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, or similar platforms.
  

Preferred Qualifications

• Experience in B2B marketing, technology, software, IT services, or digital solutions industries.
  
• Knowledge of SEO, SEM, marketing automation, and lead generation strategies.
  
• Familiarity with content management systems (CMS) and basic graphic design tools is a plus.