Marketing Executive (FMCG)| Regional Markets

Job Responsibilities

• Develop and execute trade marketing initiatives and channel strategies to strengthen brand presence and drive sales across key accounts and distribution channels.
• Execute trade and category strategies in alignment with overall brand positioning, category development plans and business objectives.
• Work closely with Sales, Brand Marketing, Supply Chain and Finance to ensure effective execution of trade marketing activities.
• Plan, coordinate and execute in-store promotions, trade campaigns and activation programmes across key accounts.
• Evaluate the effectiveness of trade and in-store promotions against sales and business objectives and recommend improvements where required.
• Monitor competitor activities, including promotional mechanics, pricing and in-store execution, and prepare regular competitive activity reports.
• Coordinate promotional timelines, pack and price changes, and new product launches with Marketing and Sales teams.
• Support new product launches, including distribution tracking, planogram execution, in-store sampling and secondary displays.
• Coordinate the development, deployment and implementation of Point-of-Sale Materials (POSM) across relevant channels.
• Track execution across accounts and channels to ensure trade marketing initiatives are implemented according to plan.
• Perform other duties and projects as assigned.

Requirements

• Diploma or Degree in Marketing, Business or a related discipline, or equivalent practical experience.
• At least 3 years of relevant experience within the FMCG industry, preferably across trade marketing, category management, channel development or FMCG sales.
• Good understanding of trade promotions, key accounts, channel strategies and in-store execution.
• Experience supporting product launches, promotional campaigns, POSM and retail activations will be advantageous.
• Strong analytical skills with the ability to evaluate promotional and market performance.
• Good presentation, communication and stakeholder-management skills.
• Proficient in Microsoft Excel, PowerPoint and Word.
• Experience in category management, space management and/or planogram execution will be advantageous.
• Graphic design capabilities will be an added advantage.
• Self-motivated, detail-oriented and able to work effectively across multiple internal and external stakeholders.

Interested candidates may apply with an updated CV.

Ryan Leo
Recruitment Consultant | Revup Proservices
EA Personnel No.: R24126349
EA Licence No.: 24C2366