Marketing Executive (Fresh Grad, Creative Background)

About ELLO

ELLO is a Singapore-based AgeTech startup building technology to help families care for ageing loved ones at home.

Our AI-powered Care Camera detects critical events such as falls, fainting, distress, prolonged inactivity, wandering, smoke and fire, and alerts caregivers quickly with visual context.

But we're building towards something bigger: a home care platform that helps families not only know when something has happened, but better understand how their loved ones are doing every day.

We're a small startup, so everyone gets their hands dirty. If you're looking for a role where you can create, experiment, see your work go live quickly and have a real influence on a growing brand, we'd love to hear from you.

The Role

We're looking for a Marketing Executive with a strong creative background to help us tell the ELLO story.

This is a hands-on creative role covering video, graphic design, social media and copywriting.

You'll work closely with the Founder to turn ideas, customer stories, product features and caregiving insights into content that people actually want to watch, read and share.

You won't just be executing a fixed content calendar. You'll be encouraged to bring ideas to the table, experiment with different formats and help shape how the ELLO brand develops.

What You'll Do

Content & Video

• Create and edit short-form videos for Instagram, TikTok, Facebook, LinkedIn and other channels
• Turn raw footage, interviews, customer stories and product demonstrations into engaging content
• Develop simple concepts and scripts for social videos
• Adapt longer content into shorter social-friendly formats
• Assist with basic filming and content production when required

Graphic Design

• Design social media posts, carousels, advertisements and campaign creatives
• Create EDM and newsletter graphics
• Develop product marketing and sales collateral
• Produce materials for exhibitions, roadshows, events and partnerships
• Resize and adapt creative assets across different digital and physical formats

Copy & Social

• Write and adapt captions across different social platforms
• Turn product features into simple, relatable consumer messaging
• Help develop campaign concepts, hooks and calls-to-action
• Support longer-form copy such as EDMs, landing pages and marketing collateral
• Maintain ELLO's tone of voice across marketing communications

Creators & UGC

• Support outreach and coordination with creators, customers and UGC contributors
• Help develop content briefs and creative directions
• Identify interesting customer stories that can become marketing content
• Repurpose UGC into usable social and advertising assets

Brand

• Help maintain consistency across ELLO's visual identity and tone of voice
• Follow and continuously improve our brand guidelines, including visual standards, terminology and messaging
• Help build a recognisable ELLO brand that feels human, caring and relatable rather than overly corporate or clinical

What We're Looking For

• Diploma or degree in Design, Visual Communications, Media, Communications, Marketing or a related discipline
• Fresh graduates are welcome — professional experience is not required
• A portfolio demonstrating your creative capabilities is expected
• Comfortable with Adobe Creative Suite, particularly tools such as Photoshop, Illustrator and Premiere Pro
• Able to edit short-form video confidently
• Good visual and design sensibility
• Strong written English and ability to adapt writing for different audiences
• Comfortable working in a fast-moving environment where ideas can change quickly
• Able to work independently and take an idea from concept to finished output
• Curious, resourceful and willing to experiment

Bonus Points

It's a plus if you have experience with:

• Meta Ads Manager or paid social campaigns
• TikTok and Reels content creation
• Video scripting and storyboarding
• Photography or videography
• Copywriting beyond social captions
• Canva, CapCut or other fast content creation tools
• Influencer, creator or UGC campaigns
• Using AI tools as part of your creative workflow

What This Role Isn't

This isn't a role where you'll spend most of your time preparing marketing reports, managing agencies or sitting through endless meetings.

We're looking for someone who likes making things.

One day you might be editing a customer story. The next, designing an exhibition panel. The day after, you could be filming the Founder trying to explain caregiving in 20 seconds without rambling.

Startup life. 😄

Why Join ELLO?

You'll join ELLO at an early stage where your work can genuinely shape the company.

You'll have the opportunity to:

• Build a consumer brand from the ground up
• Have significant creative ownership
• Experiment and see your ideas go live quickly
• Work directly with the Founder
• Build a diverse portfolio across video, design, social, events and campaigns
• Learn what it really takes to build and market a startup
• Work on a product with a meaningful mission — helping families care for the people they love

If you're creative, curious and would rather make something than spend three weeks discussing how to make it, we'd love to hear from you.

Please send us your CV together with your portfolio or examples of work.