Marketing Executive

Company Overview

g.spa heralds a new direction in Asia's Spa Lifestyle experience by offering a complete and personalized one-stop spa experience in a tranquil tropical garden setting.

Job Summary

You will develop and implement strategic marketing plans that drive business growth for g.spa’s spa division. This role requires managing marketing projects end-to-end, collaborating with external partners, and producing creative assets to enhance brand presence and customer engagement.

Responsibilities

• Develop and execute strategic marketing plans to achieve defined business objectives for the spa division
• Identify market opportunities and manage product launches, channel strategies, and pricing to maximize market impact
• Organize and maintain marketing documentation to ensure accurate and accessible records
• Manage customer database to support targeted marketing and customer relationship initiatives
• Respond to and resolve customer feedback to enhance service quality and customer satisfaction
• Collaborate with media and event companies to coordinate marketing campaigns and events as needed
• Distribute promotional materials and gather market intelligence to inform marketing strategies
• Produce and review creative assets including website content, advertisements, EDMs, e-posters, e-banners, flyers, and banners for various marketing touchpoints
• Conduct onsite photography and videography at spa premises to support marketing content creation
• Coordinate with third-party vendors engaged in marketing projects to ensure timely and quality deliverables
• Manage multiple projects with strong time management and initiative, ensuring completion within deadlines
• Perform ad-hoc marketing duties as assigned to support business needs

Required competencies and certifications

• Proficient in photo and video editing software and basic graphic design tools (e.g., Canva) to create and review marketing content
• Bilingual proficiency in English and Chinese to effectively communicate and produce bilingual marketing materials
• Skilled in utilizing emerging digital platforms, social media management, and measurement tools to optimize marketing reach and engagement
• Strong communication and writing skills to craft clear and compelling marketing messages
• Ability to take initiative, exercise good judgment, and manage projects from inception to completion

Preferred competencies and qualifications

• Minimum 2 years of related marketing experience in a relevant industry
• Creative mindset with an eye for design to enhance visual marketing assets
• Digital media savvy to stay current with trends and technologies in marketing communications
• Flexibility to start work on short notice to meet business demands