Marketing Executive
Job Summary
Drive digital marketing and e-commerce growth by developing and executing strategies that align with company goals. Manage online sales platforms, optimize campaigns, and coordinate cross-functional teams to enhance brand presence and customer engagement.
Responsibilities
- Develop and implement a comprehensive digital marketing strategy to achieve company objectives
- Execute marketing plans by coordinating with external agencies to deliver targeted campaigns
- Monitor and apply the latest digital marketing technologies, tools, and best practices to optimize performance
- Manage all digital marketing channels and campaigns to increase brand visibility and engagement
- Analyze ROI and KPIs regularly and prepare detailed performance reports for informed decision-making
- Prepare and oversee the digital marketing budget to ensure cost-effective campaign execution
- Manage and enhance the company’s social media accounts to build community and brand loyalty
- Optimize online content using SEO techniques and Google Analytics to improve search rankings and user engagement
- Design and implement inbound marketing plans to attract and convert leads
- Manage and grow sales on e-commerce platforms (Shopee, Lazada, Amazon, etc.) through store optimization, targeted campaigns, promotions, and customer engagement strategies
- Collaborate with logistics and customer service teams to ensure smooth order fulfillment and high service standards
- Plan and support company participation in exhibitions and events to increase market presence
Required competencies and certifications
- Minimum 2 years of experience in Marketing and/or E-Commerce
- Proven ability to manage and grow sales on online platforms such as Shopee, Lazada, and Amazon
- Strong knowledge of digital marketing channels and strategies
- Hands-on experience with online marketing tools and best practices
- Familiarity with e-commerce operations, marketplace seller tools, and campaign mechanics
- Experience using Wordpress and design tools including Canva, Photoshop, and Illustrator