Marketing Executive - Hybrid

We are looking for a versatile and proactive Marketing Executive to support and execute marketing initiatives across multiple channels.

This is a generalist role suited for someone who enjoys variety, can juggle several projects at once, and is comfortable working across digital, content, and offline marketing functions.

Key Responsibilities

· Plan, execute, and monitor marketing campaigns across digital channels (social media, email, search, paid ads) and offline channels (events, print, partnerships)

· Manage and grow the company's social media presence, including content planning, posting, and community engagement

· Create marketing collaterals such as EDMs, brochures, social media graphics, and presentation decks

· Coordinate with external vendors and agencies (e.g., design, printing, ad platforms) to deliver campaign assets and media buys on time and within budget

· Track and report on campaign performance (leads, conversions, ROI) and provide recommendations for improvement

· Support lead generation efforts and work with the sales team to ensure quality leads are passed through and followed up

· Assist in organizing marketing events, webinars, and roadshows

· Maintain and update website content, ensuring accuracy and relevance

· Conduct basic market research and competitor analysis to inform marketing strategy Manage marketing budgets and ensure efficient allocation of resources

· Support branding initiatives to ensure consistency across all touchpoints

Requirements

· Diploma or Degree in Marketing, Mass Communications, Business, or related field 1–3 years of relevant marketing experience (fresh graduates with strong portfolios may be considered)

· Familiarity with digital marketing tools (e.g., Meta Ads, Google Ads, LinkedIn Ads, Mailchimp/EDM tools)

· Basic design skills (Canva, Adobe Creative Suite, or similar) is a plus Strong written and verbal communication skills

· Highly organized, detail-oriented, and able to manage multiple projects simultaneously

· A proactive, hands-on attitude with the ability to work independently and as part of a team

· Analytical mindset with the ability to interpret data and translate it into actionable insights.