Marketing Executive

Marketing Executive

Position Overview

Our client, a leading organization within Jamaica’s automotive industry, is seeking a driven, creative and results focused Marketing Executive to support the planning and execution of marketing initiatives across its business.

The successful candidate will work closely with marketing, sales and aftersales teams to develop campaigns that generate leads, strengthen brand awareness, support sales objectives and enhance customer engagement. This role requires a proactive marketer who combines creativity with strong commercial awareness, digital capability and excellent communication skills.

Reports To: Group Marketing Manager
Location: Kingston, Jamaica

Key Responsibilities

Marketing & Campaign Execution

• Support the development and implementation of annual marketing plans and strategic campaigns.
• Develop initiatives that drive sales across products, services, parts and accessories.
• Work closely with sales and aftersales teams to identify opportunities and develop targeted marketing activities.
• Contribute creative ideas through regular planning and brainstorming sessions.
• Support product launches, promotions, events and customer engagement activities.
• Coordinate with external agencies, media partners, suppliers and other stakeholders to execute campaigns effectively.

Content & Communications

• Develop compelling marketing content including advertising copy, press releases, website content, promotional materials and presentations.
• Identify opportunities for media coverage, brand stories and feature content.
• Support media relations and coordinate advertising and promotional bookings.
• Ensure all marketing communications and materials consistently meet established brand standards.
• Coordinate photography and videography for campaigns, websites, social media and promotional activities.

Digital & Social Media

• Support social media activity across platforms including Instagram, Facebook, YouTube, TikTok and X.
• Develop and execute digital and social media campaigns designed to increase awareness, engagement and lead generation.
• Monitor social media trends and identify opportunities for relevant and engaging content.
• Analyze digital performance across social media, search, display and video campaigns and recommend improvements.
• Assist with website management and updates, ensuring information remains accurate, relevant and optimized.
• Support digital customer communications and promotional campaigns.

Reporting & Market Intelligence

• Prepare weekly and monthly marketing reports, campaign updates and management presentations.
• Monitor and evaluate campaign performance using quantitative and qualitative measures.
• Produce campaign analytics and recommendations to improve future marketing activities.
• Conduct competitor and market analysis to identify trends, opportunities and changes in the marketplace.
• Monitor local and international industry developments for relevant marketing and content opportunities.
• Support business planning presentations and reporting for key stakeholders.

Ideal Candidate

• Strong understanding of marketing principles and the sales process.
• Experience developing and executing marketing campaigns, promotions and events.
• Strong digital marketing and social media capability.
• Excellent copywriting, storytelling and communication skills.
• Creative thinker with strong commercial awareness and problem solving ability.
• Comfortable analyzing campaign performance and marketing metrics.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Ability to build productive relationships with internal teams, agencies, media and external partners.
• Professional, proactive and self motivated with a strong focus on results.
• Able to work independently while contributing effectively within a collaborative team environment.

Key Performance Areas

Success in the role will be measured through lead generation, campaign execution, brand development, digital performance, effective use of marketing budgets, quality and timeliness of reporting, creative contribution and collaboration with sales and aftersales teams.