Marketing Executive

About DigiSME by Info Tech Systems

DigiSME provides outsourced accounting and business support services to small and medium-sized enterprises in Singapore. Our services include accounting and bookkeeping, payroll, GST filing, corporate tax, audit support and other compliance solutions.

As one of our newest business divisions, DigiSME is looking for a hands-on Marketing Executive to help grow our brand, generate business enquiries and strengthen our presence among Singapore SMEs.

About the Role

We are looking for a resourceful and self-driven Marketing Executive to manage a broad range of marketing activities for DigiSME.

This is a generalist role suitable for a junior marketer who is comfortable taking ownership of their work. You will be responsible for executing campaigns from planning through completion, creating content across different channels and monitoring results to identify areas for improvement.

You will work closely with internal stakeholders and external vendors, while independently managing DigiSME’s day-to-day marketing activities.

Key Responsibilities

• Plan and execute marketing campaigns to increase brand awareness and generate qualified business enquiries.
• Manage DigiSME’s social media channels, including developing content calendars, writing captions, coordinating visuals and publishing posts.
• Create marketing content such as articles, email campaigns, service brochures, advertisements, landing-page copy and sales materials.
• Maintain and update website content to ensure that service information is accurate, relevant and optimised for search engines.
• Support paid digital campaigns across platforms such as Google, Meta and LinkedIn, including coordinating campaign assets and monitoring performance.
• Assist with search engine optimisation initiatives, including keyword research, content optimisation and basic website performance tracking.
• Manage email marketing activities, including audience segmentation, campaign setup and performance reporting.
• Develop marketing materials using tools such as Canva or coordinate with designers and external vendors when required.
• Support webinars, seminars, roadshows, partnerships and other lead-generation activities.
• Coordinate with the sales and service teams to understand customer needs, develop relevant campaigns and ensure that marketing enquiries are followed up.
• Track key marketing metrics such as website traffic, campaign engagement, cost per lead and enquiry conversions.
• Prepare regular performance reports and recommend practical improvements based on campaign results.
• Conduct market and competitor research to identify industry trends, customer needs and new marketing opportunities.
• Manage multiple marketing projects and ensure that deliverables are completed according to agreed timelines.
• Perform other marketing-related duties that support the growth of DigiSME.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Business or a related discipline.
• Preferably 1–2 years of relevant marketing experience; fresh graduates with strong internship experience or a suitable portfolio may also be considered.
• Good written and spoken English, with the ability to produce clear and engaging marketing content.
• Familiarity with social media management, content marketing, email marketing and basic digital advertising.
• Basic knowledge of SEO, Google Analytics or other marketing analytics tools would be advantageous.
• Comfortable using Canva or similar design tools to create simple marketing materials.
• Able to manage tasks independently, take initiative and follow through without close supervision.
• Organised and capable of managing multiple assignments and deadlines.
• Comfortable working in a growing business division where priorities may evolve.
• An interest in SME services, accounting, finance or business solutions would be advantageous, although prior industry experience is not required.