Marketing Executive

Key Responsibilities

• Plan, execute, and coordinate engaging marketing campaigns and promotional activities to drive brand awareness and customer engagement.
• Manage and maintain the overall marketing calendar across multiple business entities, ensuring timely execution of all initiatives.
• Conduct market research and stay up to date with industry trends, customer insights, and competitor activities to identify new opportunities.
• Build and manage relationships with influencers, food bloggers, and content creators to increase brand visibility and reach.
• Develop strategic partnerships with brands, vendors, and community organisations to support marketing initiatives and business growth.
• Coordinate media relations and publicity opportunities to strengthen brand presence across various channels.
• Liaise with advertising agencies, creative partners, and external vendors to ensure the successful delivery of marketing campaigns.
• Monitor, analyse, and optimise the performance of digital and offline advertising campaigns using key performance metrics.
• Track marketing budgets and provide recommendations to maximise marketing effectiveness.
• Maintain accurate campaign, lead generation, and marketing performance reports, providing regular insights to support business decisions.