Marketing Executive

ABOUT US

Kiztopia Group is a leading family edutainment and active entertainment business dedicated to creating meaningful experiences through play, exploration and movement.

Our portfolio includes Kiztopia, a recognised family edutainment brand, and Xventure, our next-generation indoor active sports park designed for older children, youths, young adults and families.

As we continue to grow across Singapore and the region, we are looking for energetic, creative and driven individuals who are excited to contribute to our brands and help bring engaging customer experiences to life.

THE ROLE

We are looking for a proactive, creative and hands-on Marketing Executive to support the planning, coordination and execution of integrated marketing initiatives for Kiztopia and Xventure.

This role offers broad exposure across digital marketing, social media, content development, CRM, partnerships, campaigns and events.

You will be responsible for translating marketing plans into effective execution, coordinating with various stakeholders and ensuring campaigns are delivered accurately, efficiently and on schedule.

We are looking for someone who is organised, digitally savvy, resourceful and comfortable taking ownership of day-to-day marketing activities.

KEY RESPONSIBILITIES

1. Marketing Campaign Execution

• Execute integrated marketing campaigns and promotions across online and offline channels.
• Coordinate campaign timelines, deliverables, promotional mechanics and marketing assets.
• Assist in developing campaign execution plans, including channel schedules, creative requirements and target audiences.
• Ensure campaign launches, promotional updates and marketing communications are completed on schedule.
• Work closely with Operations, Commercial and relevant internal teams to ensure campaign readiness and alignment.
• Monitor campaign progress and proactively flag delays, issues or opportunities for improvement.

2. Digital Marketing & Paid Advertising

• Set up, execute and monitor paid digital campaigns across platforms such as Meta, Google and TikTok based on approved marketing plans and budgets.
• Assist with audience targeting, creative testing, campaign scheduling and performance optimisation.
• Track advertising metrics such as reach, engagement, click-through rates, traffic, conversion and cost efficiency.
• Maintain accurate records of campaign spending and results.
• Prepare performance reports with key observations and recommendations.
• Coordinate campaign landing pages, booking links and tracking requirements where applicable.

3. Social Media & Content Management

• Develop and maintain social media content calendars aligned with marketing campaigns and brand direction.
• Create, schedule and publish engaging content across Instagram, Facebook, TikTok and other relevant platforms.
• Develop captions, marketing copy, promotional messages and creative briefs.
• Coordinate content production with designers, content creators, agencies and internal teams.
• Support the creation of short-form videos, reels, photography and other digital content.
• Monitor social media comments, enquiries and engagement, coordinating customer responses or escalations where required.
• Keep up with relevant social media trends and propose creative content ideas suitable for each brand.

4. CRM, Customer Engagement & Website Updates

• Execute email marketing, eDMs, segmented WhatsApp campaigns and other CRM communications.
• Coordinate customer segmentation, promotional content, scheduling and communication accuracy.
• Maintain and update website content, promotional details, campaign information and event listings.
• Ensure marketing information is accurate and consistent across owned channels and relevant ticketing platforms.
• Assist in customer engagement, retention and remarketing initiatives.
• Track campaign responses and identify opportunities for improvements.

5. Partnerships, Events & Activations

• Coordinate marketing activities with mall partners, influencers, ticketing platforms, schools and community partners.
• Support new outlet launches, marketing events, pop-up activations and promotional campaigns.
• Assist with influencer coordination, content deliverables, scheduling and campaign follow-up.
• Prepare event-related marketing materials, communication schedules and campaign checklists.
• Provide on-ground marketing support during key events and activations where required.

6. Reporting, Coordination & Administration

• Maintain campaign trackers, content calendars, marketing schedules and deliverable checklists.
• Consolidate campaign performance data across digital advertising, social media, CRM and other channels.
• Prepare weekly marketing updates covering completed activities, campaign performance, outstanding actions and upcoming priorities.
• Coordinate quotations, purchase requests, vendor deliverables and relevant budget records.
• Ensure marketing materials, campaigns and promotional information are accurate and approved before release.
• Suggest practical improvements to execution efficiency, content performance and campaign effectiveness.

REQUIREMENTS

• Diploma or Degree in Marketing, Communications, Business or a related field, or equivalent practical experience.
• Minimum 2 years of relevant marketing experience, preferably in a consumer-facing business or agency environment.
• Good understanding of social media platforms, content marketing, digital advertising and campaign execution.
• Hands-on familiarity with platforms such as Meta Ads Manager, Google Ads, TikTok or relevant marketing tools.
• Ability to coordinate multiple campaigns, stakeholders and deadlines independently.
• Good copywriting, communication and organisational skills.
• Comfortable working with campaign data, basic performance metrics and reporting tools.
• Proactive, resourceful and detail-oriented, with a willingness to learn and take ownership of tasks.
• Comfortable working in a fast-paced, collaborative and hands-on environment.

ADDED ADVANTAGES

• Experience in entertainment, attractions, sports, lifestyle, retail, hospitality or leisure industries.
• Content creation skills, including photography, social media reels and short-form video production.
• Video editing capabilities, using tools such as CapCut, Canva, Adobe Premiere Pro or similar applications.
• Experience with CRM systems, email marketing, website CMS or e-commerce platforms.
• Experience working with influencers, partners or supporting marketing events and activations.
• Familiarity with Google Analytics, campaign tracking or basic marketing reporting.

WHAT SUCCESS LOOKS LIKE

• Timely and accurate execution of marketing campaigns.
• Consistent delivery of engaging social media and digital marketing content.
• Effective management of campaign schedules, assets and stakeholder coordination.
• Reliable campaign monitoring, performance reporting and follow-up.
• Improved execution efficiency and proactive identification of campaign opportunities.
• Meaningful contribution to brand awareness, customer engagement and commercial performance.

WHY JOIN US?

• Gain exposure to two exciting brands in the entertainment and leisure industry.
• Build practical experience across integrated campaigns, digital marketing, content, CRM and events.
• Be part of new brand launches, marketing activations and ongoing business expansion.
• Work in a collaborative environment that encourages initiative, learning and ownership.

If you enjoy bringing creative marketing ideas to life and are excited to build your career in a dynamic, growing business, we would love to hear from you.