Marketing Executive Mid - Level - 3-5Yrs

Key Responsibilities:

· Create high-quality written, visual, and video content tailored for platforms like website, social media, ebooks, articles, whitepapers, presentations, blogs, case studies and product guides/user manuals etc.

· Write, edit, and proofread a variety of content, including articles, blogs, email campaigns, whitepapers, social media posts, and videos etc.

· Design and structure visually compelling PowerPoint presentations for product ppts, internal meetings, client pitches, webinars, and conferences

· Develop and execute content strategies tailored to IT, B2B products, and SaaS solutions, focusing on key industry pain points, trends, and customer challenges.

· Ensure all content is optimized for SEO and adheres to the best practices for search engine visibility.

· Craft clear, concise, and engaging scripts for videos that simplify complex concepts.

· Manage and update the company's content library, ensuring all materials are current and relevant.

· Produce visually compelling videos across various formats, such as webinars and video series.

· Develop and manage a content calendar to ensure consistent delivery of content that supports marketing campaigns and brand messaging

· Work closely with cross-functional teams, including marketing and product departments, to align content efforts with overall business goals.

· Gather information from subject-matter experts and develop, organize, and write procedure manuals, technical specifications, and process documentation.

· Continuously seek ways to enhance and grow within the content creation field, experimenting with new content formats and strategies.

· Collaborate with product managers, developers, Presales, CoE and marketing teams to ensure accuracy and alignment with business messaging.

· Collaborate with internal stakeholders to gather content requirements and feedback to refine content output.

· Perform Thorough Research and Identify key content themes and topics that align with our brand and resonate with our target audience

· Stay informed on industry trends, audience preferences, and competitor strategies to keep content fresh and relevant.

Qualifications:

· A minimum 2 years of experience in content creation within IT Industry for B2B software products, or SaaS, with a strong portfolio of relevant work.

· Proficiency in tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics, SEMrush, Grammarly, and CMS platforms

· Knowledge of content management systems (e.g., WordPress) is a plus.

· Understanding of SEO principles and techniques for optimizing content for search engines.

· Creative mindset with the ability to generate unique and engaging content ideas.

· Ability to quickly grasp new topics and synthesize information from various sources.

· Excellent written and verbal communication skills

· Ability to work independently and meet deadlines

· Must have Content Creation, Copywriting, and Storytelling skills

· Proven track record of developing and executing successful content strategies.

· Ability to quickly learn and understand complex technical concepts and effectively communicate them through content.