Marketing Executive

1. Job Purpose

To drive sales and market development of the company's fertilizer and agricultural input products by developing dealer/distributor networks, increasing market coverage, generating business opportunities, maintaining customer relationships, and achieving assigned sales and marketing targets.

2. Key Responsibilities

A. Sales & Business Development

· Achieve assigned monthly, quarterly and annual sales targets.

· Develop new dealers, distributors, retailers and institutional customers.

· Expand business in existing and new territories.

· Increase market share of company products in the assigned territory.

· Promote SSP, GSSP, micronutrients and other value-added products.

· Ensure effective product-wise and territory-wise sales planning.

· Monitor booking, dispatches, billing and outstanding payments.

B. Market Development

· Conduct regular market visits and identify new business opportunities.

· Develop market potential through territory, segment, reach, width and depth analysis.

· Increase product penetration and distribution reach.

· Identify potential agricultural markets and customer segments.

· Track competitor products, prices, schemes, promotions and market activities.

· Provide regular market intelligence to the reporting manager.

C. Dealer & Customer Management

· Maintain strong relationships with dealers, distributors, retailers and farmers.

· Conduct dealer/farmer meetings, product demonstrations and promotional activities.

· Resolve customer complaints and coordinate with relevant departments for timely resolution.

· Ensure proper communication of product features, pricing and schemes.

· Monitor dealer-wise business performance and develop action plans for improvement.

D. Product Promotion

· Promote company products through field visits, farmer meetings, dealer meets and other marketing activities.

· Support campaigns, exhibitions, agricultural events and promotional programs.

· Create awareness regarding product benefits and applications.

· Promote value-added and micronutrient products to improve business mix.

E. Sales & Market Reporting

· Update daily/weekly sales and market activities in the prescribed system.

· Maintain customer, dealer and distributor databases.

· Submit weekly performance reports as per company requirements.

· Prepare territory-wise sales forecasts and action plans.

· Track achievement against assigned targets.

· Provide accurate market feedback to management.

F. Collection & Commercial Coordination

· Follow up with dealers/customers for timely payment collection.

· Monitor outstanding balances and credit limits.

· Coordinate with Accounts, Logistics, Dispatch and other departments for smooth order execution.

· Ensure adherence to company-approved pricing, credit and sales policies.