Marketing Executive

Job Description

• Market study support: work with sales/NPD team to conduct market research to identify technical trends, product differentiators, customer pain points; define competition status and target customers
• Go-to-market strategy: Align value proposition and develop NPD marketing collateral, including but not limited to tech sheet, catalog, product animation, sample board, training materials, etc. Partner with sales & engineer team to conduct training for distributors
• New product communication: launch new products online/offline to enhance awareness and promotion efficiency. Translate the product USP to marketing language to target both technical and non-technical audience. Coordinate internal and external resources for maximum results.
• Analytics and optimization: track launch performance, e.g., new opportunities & conversion rates to refine strategies. Keep connection with sales, engineers and NPD team to continuously improve NPD effectiveness by collecting feedback, produce case studies, addressing challenges, and creating FAQ list.
• Social media: develop content strategies, create posts, interact with followers; launch online campaign for branding and product promotion, generate leads and standardize reporting.
• Search engine: oversee Baidu related operations, formulate and implement SEO/SEM strategy to enhance brand influence in the market, adjust strategies based on performance metrics to drive traffic and increase online visibility.
• Manage sales support, e.g., corporate gift plan, and other ad hoc supporting tasks.

Qualifications

• Bachelor’s degree or above. Fluency in English is a must.
• Minimum 3 years of experience in industrial/component industry, e.g., connectors, semiconductor, mechanical, with a solid understanding of industry trends and market dynamics. E-commerce experience is a plus.
• Proficient in copywriting, strong social media management skills, including experience with content scheduling tools and analytics platforms.
• Skills in graphic design, photography, or video editing are highly desirable, as the ability to produce visual content will enhance the overall quality of marketing materials.
• Excellent communication and interpersonal skills, strong project management capabilities, and the ability to work effectively in a fast-paced, high-pressure environment