Marketing Executive

# Marketing Executive ## Company Overview Didier & Frank is a luxury chocolate brand renowned for its leadership in dark chocolates and cocoa products. The company specializes in quick commerce, airline partnerships, and retail distribution, establishing a strong presence in the premium confectionery market. ## Job Summary The **Marketing Executive** will be responsible for enhancing brand visibility and client engagement through strategic influencer collaborations, social media management, and key account coordination. This role plays a vital part in driving the brand’s growth by executing creative marketing strategies, managing digital presence, and fostering strong relationships with key partners, all within a fast-paced, luxury brand environment. ## Responsibilities - **Influencer Marketing & Collaborations** - Identify, vet, and outreach to relevant creators, coffee enthusiasts, food bloggers, and lifestyle influencers. - Coordinate end-to-end product sampling, barter campaigns, and paid creator deliverables. - Track campaign deliverables, maintain collaboration logs, and measure ROI, engagement, and reach across influencer activations. - **Social Media & Community Engagement** - Plan, coordinate, and execute the brand’s organic posting calendar across Instagram and other digital channels. - Draft engaging captions, align with design/content requirements, and stay updated on trending formats and coffee industry aesthetics. - Monitor brand mentions, respond promptly to audience comments and direct messages, and maintain a polished, consistent brand voice. - **Key Account Management & Inbound Coordination** - Serve as the primary contact for key gifting clients, cafes, and select B2B accounts. - Handle incoming inquiries, understand requirements, prepare quotes, and liaise with production/dispatch teams for timely delivery. - Foster ongoing relationships with accounts to ensure repeat orders and brand consistency. ## Qualifications - 1 to 2 years of experience in digital marketing, social media handling, influencer outreach, or client relationship roles. - Exceptional written and spoken English communication skills. - Strong ability to craft engaging social media copy and professional email communications. - High visual sensibility with familiarity with Instagram trends and aesthetics. - Strong organizational discipline and proactive attitude toward relationship building. - Educational qualification: Not specified, but relevant experience in marketing or related fields preferred. ## Preferred Skills - Experience within D2C, food/beverage, or lifestyle brands. - Knowledge of digital marketing tools and analytics platforms. - Creative mindset with a keen eye for visual content. - Ability to work independently and manage multiple projects simultaneously. ## Experience - 1 to 2 years of relevant experience in digital marketing, social media management, influencer outreach, or client relationship management. ## Environment - Full-time, in-office role based in Pune. - Location: ICC Towers (MCCIA), Next to JW Marriott & Pavillion Mall, SB Road, Pune. - No field travel required. - Work hours: Monday to Friday, 9:00 AM to 6:00 PM, with half-day on Saturday. - Dynamic, creative, and collaborative work environment within a luxury brand setting. ## Salary - **Range:** ₹4,00,000 to ₹7,00,000 per annum. ## Growth Opportunities - Potential to advance into senior marketing roles or brand management positions. - Exposure to strategic marketing planning and high-impact campaign execution. - Opportunity to work with a premium luxury brand expanding across multiple channels. ## Benefits - Work with a prestigious luxury brand in a creative environment. - Exposure to comprehensive marketing strategies and execution. - Hands-on ownership of impactful marketing initiatives. - Access to a premium office space at a prime location in Pune.