Marketing Executive

# Brand Manager ## Job Summary We are seeking an experienced **Brand Manager** to lead the brand strategy and execution. This role involves owning the brand agenda, driving consumer engagement, and collaborating with cross-functional teams to build a strong and differentiated beauty brand. The successful candidate will play a pivotal role in shaping brand perception, increasing awareness, and supporting growth initiatives within the **Beauty & Personal Care** industry. ## Responsibilities - Own and drive the overall **brand strategy** and **annual brand plan** to align with company objectives. - Develop and execute **integrated brand campaigns** across digital platforms, social media, influencer collaborations, and other consumer touchpoints. - Lead **consumer and market research** to identify trends, insights, and growth opportunities. - Collaborate closely with **creative, content, performance marketing, and product teams** to ensure consistent and compelling brand communication. - Drive **brand awareness**, **consideration**, and **consumer engagement** through targeted initiatives. - Track **campaign and brand performance**, analyze insights, and translate findings into actionable strategies. - Manage **external agencies and partners** to ensure campaign effectiveness and brand consistency. - Contribute to **product launches**, **Go-To-Market (GTM) strategies**, and **new category initiatives**. - Own **brand budgets, timelines**, and oversee **campaign execution** to ensure timely delivery and optimal results. ## Qualifications - Minimum **7+ years of experience** in **brand marketing**, preferably within **Beauty & Personal Care**, **Fast-Moving Consumer Goods (FMCG)**, or **consumer brands**. - Strong understanding of **consumer behavior**, **brand building**, and **integrated marketing strategies**. - Proven experience managing **end-to-end brand campaigns**. - Excellent **analytical** and **strategic thinking** skills, with the ability to translate insights into action. - Strong **stakeholder management** and **project management** skills. - Educational qualifications: **Bachelor’s degree** in Marketing, Business, or related fields; **MBA** or relevant advanced degree preferred. ## Experience - At least 7 years of relevant experience in brand marketing within Beauty & Personal Care, FMCG, or consumer brands. ## Environment - Onsite role based in Defence Colony. - Work schedule: Monday to Friday.