Marketing Executive/Senior Executive

Job Summary

Opportunity: A chance to make a measurable impact by driving lead generation and marketing initiatives that increase company performance.
Role: Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP, and Keyence software to guide and execute those initiatives.
Objective: Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction.
Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Job Description

Execution of Marketing Activities
Plan: based on leveraged result generation, efficiency and impact
Do: ensure accurate and smooth implementation and information arrangement
Check: focus on the eventual numeric result and judge objectively
Action: extract the improvement core from mixed factors, and shape up for the next
Identification and Research on New & Existing Market Potential
Selectively investigate industries that align with our future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle)
Refining In-house Database (CRM System)
Maintain integrity of the database
Explore methods to grow the customer base in the system
Customer Support Function
Extract customer needs through direct communication (phone, email, visits)
Provide required and additional solutions from limited information
Support to Sales Team
Generate reports and conduct analysis to reveal unseen sales potential
Assist sales administrative work

Requirements

Skills:
Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus. Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person.
Experience & qualifications
3-6 years professional marketing experience (B2B preferred). Proven experience in lead generation, campaign execution, and marketing initiatives. Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution. Minimum Bachelor’s degree.
Personal qualities
Proactive in proposing ideas for sales performance improvement. Curious to investigate the reasons behind any outcomes. Purpose-driven mindset, always questioning the 'why' behind actions. High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs. Ready to take immediate action. Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives. Results-driven, well-organized, and attentive to detail

What We Offer

Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving
Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason

See also