Marketing Executive / Senior Marketing Executive
ERC Institute, a Private Education Institute (PEI) that was awarded the EduTrust Certification as a mark of providing quality education services to students in Singapore, is looking to recruit dynamic and self-driven individuals who are interested in an exciting career with our fast-growing company.
Position: Marketing Executive / Senior Marketing Executive
Job Summary:
The Marketing Executive / Senior Marketing Executive will be responsible for planning, developing, and executing integrated marketing initiatives to strengthen ERCI’s brand presence, student recruitment efforts, and student engagement activities. This role combines digital marketing, content creation, campaign coordination, event support, branding, and stakeholder coordination to support the ERCI’s strategic objectives and partnerships with universities, agents, and industry stakeholders.
Key Responsibilities:
1. Digital Marketing & Campaign Management
Manage and optimize digital marketing channels, including LinkedIn, Facebook, Instagram, Google Ads, email marketing, and website content.
Work closely with appointed marketing agencies and vendors to execute paid advertising campaigns and monitor campaign performance against established KPIs.
Track and manage marketing expenditure within approved budgets and provide regular performance reports and recommendations.
2. Content Creation & Social Media Management
Develop, create, and coordinate engaging content, including photos, videos, testimonials, and marketing campaigns to promote academic programmes, events, student achievements, and institutional initiatives.
Manage content across social media platforms, websites, email marketing, and other communication channels.
Create and update marketing materials, including brochures, eDMs, newsletters, presentations, advertisements, and promotional collateral.
Ensure all marketing communications comply with ERCI branding guidelines and partner university brand requirements.
3. Branding & Creative Development
Coordinate the production of marketing collateral, including posters, banners, flyers, promotional merchandise, and digital assets.
Develop and maintain branded templates, presentations, and visual assets to ensure consistency across the organisation.
4. Student Engagement & Event Marketing
Support the planning, promotion, and execution of student recruitment activities, open houses, education fairs, campus events, and corporate engagements.
Develop promotional materials for academic programmes, special events, and institutional initiatives.
5. Website & Digital Asset Management
Manage and update website content to ensure information remains accurate, relevant, and aligned with marketing objectives.
Work with IT and external vendors on website enhancements, landing pages, SEO initiatives, new functionalities, and user experience improvements.
Support website redevelopment and digital transformation projects through content planning, visual concept development, and digital asset management.
6. Stakeholder, Agent & University Partner Support
Provide marketing support to Business Development Managers and country representatives through the development of market-specific campaigns and promotional materials.
Assist in managing relationships with education agents, marketing partners, and service providers, ensuring proper use of ERCI marketing collateral and brand guidelines.
Support partner universities with marketing requests while ensuring compliance with branding and communication requirements.
Coordinate marketing briefs, campaign materials, and promotional activities with internal stakeholders and external partners.
Requirements:
Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
Minimum 1-3 years of relevant marketing experience. Experience in the education sector will be an advantage.
Hands-on experience in social media management, content creation, digital marketing, and campaign execution.
Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut, or equivalent design/video editing tools.
Familiarity with Meta Ads Manager, Google Ads, Google Analytics, and email marketing platforms will be an advantage.
Strong copywriting, communication, interpersonal, and organizational skills.
Proficiency in Chinese language will be an advantage to support communications with Chinese-speaking stakeholders and markets.
Candidates with relevant experience and a proven track record may be considered for the Senior Marketing Executive position.
We regret that only shortlisted candidates will be notified.