Marketing Executive
Job Responsibilities
- Conduct market research and competitor analysis to identify trends and business opportunities
- Support brand management by ensuring consistent messaging across all marketing channels
- Plan, coordinate, and execute marketing campaigns and promotional activities to increase brand visibility
- Manage and create engaging content for social media platforms to boost brand awareness and customer interaction
- Coordinate design and production of marketing collaterals including brochures, flyers, posters, tent cards, and POS materials
- Procure and coordinate point-of-sale materials and promotional items to support marketing initiatives
- Assist in implementing annual brand plans and marketing calendars for company brands
- Monitor and analyze marketing campaign effectiveness, including ROI tracking and reporting to management
- Support digital marketing activities such as SEO, SEM, Google Ads, and email marketing campaigns to enhance online presence
- Collaborate with sales teams and restaurant manager to develop and manage promotional activities, discounts, and special offers to drive sales performance
- Organize and coordinate events including product launches, wine tastings, exhibitions, and promotional events
- Assist in marketing technology projects including app and e-commerce development initiatives
- Develop customer engagement initiatives through interactive content, loyalty programs, and personalized marketing activities
- Support public relations efforts including media engagement, influencer collaborations, and press release preparation
- Prepare regular marketing reports and performance analyses for management review
- Create compelling brand storytelling content highlighting product heritage, production processes, and unique selling points
Preferred competencies and qualifications
- Diploma or Degree in Marketing, Business, Communications, or related field
- Minimum 3–2 years of relevant marketing experience
- Familiarity with social media management, digital marketing, and content creation
- Proficiency in Microsoft Office, canva, cupcut and adobe illustrator
- Experience in FMCG, wine & spirits, retail, or e-commerce industries
- Strong communication and interpersonal skills
- Creativity, organizational skills, and ability to multitask